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How we used 4 webinars to attract 14 clients for 300 000 USD

[ case ]
At the conclusion of the 4 webinars
Already have: 14 Contracts paid
[ RESULTS ]
Amount: $300,000
Alexey Belyakov helps his clients:
  • In the qualified selection and acqusition of commercial property
  • In creating passive income
  • In the management of commercial property

Problem

Сlient

At the start of the work the account would not have been able to sell Alexey's services worth $2000

Cause:
  • 683 Inactive subscribers
  • Lack of content strategy and positioning
  • Low audience engagement (ER = 1.3%)
Investor and entrepreneur

[ who are ]

We've developed a content strategy that:

[ strategy ]
  • communicates Alexey's values, revealing him in the blog not just as another expert, but as a person. Which increases audience loyalty and engagement

  • reveals in a simple format such a complex area as investment in commercial property
before
after

An outline of the strategy we're created:

  • initial interview with Alexey
  • competitor analysis
  • positioning
  • attracting subscribers through targeted advertising and UGC content
  • warming content through stories and reels, mainly aimed at confirming Alexey's expertise and attracting audiences to the sales webinar.
  • conducting webinars in small groups, as a way of not just delivering valuable information to the audience, but actually conducting a mass free consultation with answers to questions online
  • call for proposals
  • direct communication with interested customers
[ strategy ]

Used our unique rubric to monetise personsl brands

[ strategy ]
  • 60% - expert content for image building
  • 20% - sales content for creating enquiries for services
  • 10% - UGC. Case studies and testimonials to increase audience loyalty
  • 5% - life content for audience engagement
  • 5% - entertainment content

We're building Alexey's personal brand, so We can't do without his life stories

[ PERSONAL BRAND ]

With the "Tips for investors" column, we highlighted Alexey's expertise

[ PERSONAL BRAND ]

By showing case studies and testimonials from Alexey's clients we increased the loyalty and trust of the audience

[ PERSONAL BRAND ]

In the visuals, emphasise important posts with with text bars. Focus on specific topics that people may care about

[ strategy ]

Stories are a core part a personal brand

[ Strategy ]
It is only through stories that the expert's personality can be fully revealed. And establish a bridge of direct communication with the audience, which increases audience loyalty and sales.

Every day we posted from 3 stories: highlights, reviews of objects, expert advice, "pick an object" quizzes, announcements of live broadcasts and webinars, testimonials and cases

Warmed up the audience with live broadcasts and reels

[ Strategy ]
With the help of live broadcasts, we not only once again emphasised Alexei's expertise, but also gave the audience the opportunity to ask Alexei directly the questions they were interested in.

Through reels we attracted new audiences to the blog and increased the reach of the publications.

All of our warmed-up audience was led to a webinar rather than a direct sales call

[ RESULTS ]
As Alexey's services are quite expensive by Instagram standards ($2,000) This requires a more complex sales funnel, at the end of which is a webinar. At which we finally closed all the objections of the audience and sold the services
At the conclusion of the 4 webinars
Already have: 14 Contracts paid
[ RESULTS ]
Amount: $300,000
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