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How we received 258 messages for a jerky shop in Dubai with 75 orders

[ case ]
Jerky shop
258
Messages
75
Orders
[ RESULTS IN 2 MONTHS ]
AED 26
Cost per Order
Jerkylecious is a dried meat products shop. The company is new and had no strategy, the number of customers was not satisfying at all.

Сlient came with a request for attracting more people to make sales

Goal

What they do

Launch completely new promotion strategy to increase the amount of clients and start getting requests with our advertising work
Jerkylecious

[ who are ]

Our promotion funnel

[ strategy ]
  • Messages campaigns. We started message campaigns with offer for the UAE audience
  • Retargeting. Retargeting campaigns for those who was engaged with account, ads, sent messages etc
Retargeting reminder
META ads: audience looking for quick&tasty meat products
Close objections + Lead to DM: looking through the content - close objections
Lead to DM: banner campaign with offer
Sales

First try: not qualified requests

[ strategy ]
So we faced with the problem that we need a new type of hypothesis for the next testing
We started with simple static banners with call-to-action to Leave a message

It was the first hypothesis: simple banners showed us messages services and simple offer “free delivery“

The number of messages was high enough with a low cost per result, but the quality was not suitable

The results of the campaign were good, the only problem was the quality of the messages. So we decided to organize a brainstorming session with all our targeters to generate new fresh ideas that would help us get more messages out and make them of higher quality

[ BRAINSTORMING ]

Brainstorm results

[ BRAINSTORM ]
New teasers on arabic language
New ideas for video shooting
Price rangement
New combo offers
and more...
During the metting we highlight a few areas to improve such as:

Teasers we created

[ Teasers ]
[ Results & strategy ]
47 messages
Only to 30% quality requests
20k impressions
Before:
211 messages
UP to 70% quality requests
74k impressions
After:
The client was very positive about the new campaigns and their results. We already started next month of work and client decided to increase the budget

2 months results

[ RESULTS ]
258
Messages
75
Orders
AED 26
Cost per Order
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