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How we created luxuries concept for Jewelry brand

[ case ]
Jewelry brand
AED 6 813
Spent budget
18
Purchases received
[ RESULTS IN 3 MONTHS ]
34%
Quality requests
A jewelry brand was created many years ago in UAE. The client creates jewelry for both everyday wear and special occasions. Some jewelry made from real gemstones and gold

Problem

Сlient

Despite the beauty of the jewelry, the content on Instagram did not look attractive; posts and Reels did not get many views and likes. The client didn't have any visual strategy, the account in social network was absolutely not attractive
Jewelry brand

[ who are ]

Goal

Create completely new beautiful visual concept and content strategy to create brand awareness and start getting more impressions

What visual style did the client have?

[ before ]
  • Lack of a common feed style
  • Lack of professional photo and video processing
  • Unpresentable models (well-groomed manicure, uneven skin)
  • A homely background that does not fit with the concept of luxury jewelry

What results did the client have?

Analyze target audience and start testing hypotheses, teasers and offers to attract audience
1.
[ results ]
Launch messaging campaigns to Instagram Direct to increase brand awareness and engagement of the audience
2.
Warm up the audience from messages, using selling scripts
3.
Launch lead generation campaigns on 3rd month
4.

How did we work with visual style

[ strategy ]
  • When creating visual concepts, we relied on what kind of jewelry should be present, since the style of jewelry is different

  • We decided that there would be different concepts for each jewelry style. This will make the feed more attractive and preserve the concept of jewelry for different life occasions

Our promotion funnel

[ strategy ]
META ads: audience looking for opening business in Dubai
Close objections + Lead to DM: looking through the content - close objections
Lead to DM: banner campaign with offer
Branding and retargeting campaign, to remind them about you
Leads
Boosting posts. We chose the posts that cover main pain points of our audience. In order to warm up target audience we showed at least 3-4 posts from different categories to close their objections
Messages campaigns. We started campaigns for messages with offer for the same audience
Retargeting. Retargeting campaigns for those who was engaged with account, ads, sent messages etc
03
01
02

How did we work with target

[ results ]
Our main goal was to test different audiences and collect data-base for future retarget

312 messages
Post promotion
CTR up to 8%
34% quality requests
Results
9 countries
18 purchases
We used different ad banners and texts with unique offers for each audience to increase the conversion
CPO AED 378

3 months timeline

[ results ]
  • Analyzing target audience and main competitors creating unique promotion and content strategy
  • Creating new content for Instagram, Facebook, LinkedIn, Twitter in Russian and Enlglish languages
  • Launching advertising campaings
  • Optimising content and adds and gaining 618k impressions in both Instagram accounts
  • Starting messaging campaigns and getting messages
  • Developing unique hashtags increasing The amount of reached account on 143.4%
  • Starting lead generation campaigns
  • Launching retargeting campaigns
  • Starting conversion campaigns to the website
  • Countinue working with audience engagement and gaining 1k followers in both Instagram accounts
03
01
02

3 months results

[ RESULTS ]
AED 6 813
Spent budget
312
Messages received
34%
18
Purchases received
618k impressions x 8,1k clicks
AED 378 ($ 103)
Cost per order
Quality requests
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