K+31 is Multidisciplinary full-service medical centers that include capabilities to provide medical services of European level of quality. Total revenue in 2021 $66 million.

The customer wanted to make the clinic network brand known on social networks

Audience Request

Customer

Why does a clinic network need an Instagram account?

Multidisciplinary full-service medical centers

[ who are ]

To bring new clients
To form a positive image of the clinic
To solve crises in social networks
To raise the credibility of doctors
To inform followers about the news

Results

[ ЕFFECT ]

Before

3,000 bots
2 affiliates
2 social networks, but only one is used

After

19,000 active followers
4 affiliates
3 social networks with personalized content

We interviewed expert doctors and created a heading "The doctor says" with quotes and rules of life

01

02

We debunked myths from the perspective of evidence-based medicine

Our content strategy for k+31

[ our strategy ]

03

We worked out the text part so that a subscriber could apply the text to himself

04

We added weekly onsite visits to the client as part of the content creation process

05

We added a "clinical case" heading

We tell about the unique experience of the doctors, the publication is accompanied by illustrative photos

[ clinical case ]

We take apart the most common medical misconceptions, showing our subscribers that we can be trusted and we will not impose treatment for the sake of treatment.

Dispelling myths

[ our strategy ]

To increase engagement rates and interest retention, we use creative mechanics in the Stories: doctor's question/answer and live broadcasts. Stories with comments by specialists filmed before, after, and during surgeries also showed high results.

We create branded animated videos

[ videos ]

We have partnered with bloggers, and now bloggers want to collaborate with us themselves.

Collaborations with bloggers

[ our strategy ]

Thanks to the adjusted strategy we get daily commercial requests and feedback in Direct and comments. Also, if necessary, we work out negative situations

[ Feedback ]

We had the task of attracting live subscribers to the account and lead generation for the clinic

Our advertising strategy

[ our strategy ]

As we have been advertising for the client on the same cabinet for about 3 years, it is fully optimized, the algorithm shows our ads to the maximum target audience and allows to get good results.

We used following advertising objective:

traffic (to use the audience gathered by the pixel for retargeting and similar audiences);
engagement (to have users interact with the publications on the Facebook page and Instagram);
conversions;
lead generation.