K+31 is Multidisciplinary full-service medical centers that include capabilities to provide medical services of European level of quality. Total revenue in 2021 $66 million.

The customer wanted to make the clinic network brand known on social networks

Audience Request

Customer

Why does a clinic network need an Instagram account?

Multidisciplinary full-service medical centers

[ who are ]

To bring new clients
To form a positive image of the clinic
To solve crises in social networks
To raise the credibility of doctors
To inform followers about the news

Results

[ ЕFFECT ]

Before

3,000 bots
2 affiliates
2 social networks, but only one is used

After

19,000 active followers
4 affiliates
3 social networks with personalized content

[ our strategy ]

Our content strategy for k+31

We debunked myths from the perspective of evidence-based medicine

02

01

We interviewed expert doctors and created a heading "The doctor says" with quotes and rules of life

We worked out the text part so that a subscriber could apply the text to himself

03

04

We added weekly onsite visits to the client as part of the content creation process

05

We added a "clinical case" heading

We tell about the unique experience of the doctors, the publication is accompanied by illustrative photos

[ clinical case ]

[ our strategy ]

Dispelling myths

We take apart the most common medical misconceptions, showing our subscribers that we can be trusted and we will not impose treatment for the sake of treatment.

[ videos ]

We create branded animated videos

To increase engagement rates and interest retention, we use creative mechanics in the Stories: doctor's question/answer and live broadcasts. Stories with comments by specialists filmed before, after, and during surgeries also showed high results.

[ our strategy ]

Collaborations with bloggers

We have partnered with bloggers, and now bloggers want to collaborate with us themselves.

Thanks to the adjusted strategy we get daily commercial requests and feedback in Direct and comments. Also, if necessary, we work out negative situations

[ Feedback ]

[ our strategy ]

Our advertising strategy

We had the task of attracting live subscribers to the account and attracting leads for the clinic's services.

As we have been advertising for the client on the same cabinet for about 3 years, it is fully optimized, the algorithm shows our ads to the maximum target audience and allows to get good results.

We used following advertising objective:

traffic (to use the audience gathered by the pixel for retargeting and similar audiences);
engagement (to have users interact with the publications on the Facebook page and Instagram);
conversions;
lead generation.