Why did we choose lead generation strategy in Tiktok?
- Lead generation campaigns provide the opportunity to receive leads as well as weed out the unqualified leads using settings of the audiences and application forms
We deeply analyzed the audience and competitors
We prepared video content for ads
We promoted videos to the target audience
We collect the audience over 1M (impressions) for retarget
We received first 30 qualified leads
We received first feedback about the leads quality
We segmented the audience into smaller groups and identified triggers for each group
We received 146 qualified leads