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How we made 41 sales via Tiktok ads for a Migration services company in 3 months
[ case ]
Migration services company
AED 18 284 / $4,982
Spent budget
317
Leads
[ RESULTS IN 3 MONTHS ]
41
Deals
Migration services company. Main services are connected with relocation to Canada and Australia. The main goal at the beginning of work with us was the generation of qualified leads
Problem
Сlient
Before starting work, client worked with his internal team and was not happy with the quantity and quality of leads
Migration services company
[ who are ]
Why did we choose lead generation strategy in Tiktok?
[ strategy ]
- TikTok is growing platform in GCC countries. Now TikTok has 8.23 million users aged 18 and above in the United Arab Emirates
- Lead generation campaigns provide the opportunity to receive leads as well as weed out the unqualified leads using settings of the audiences and application forms
We deeply analyzed the audience and competitors
We prepared video content for ads
We promoted videos to the target audience
We collect the audience over 1M (impressions) for retarget
We launch lead generation campaigns for the audience that has watched our content.
We received first 30 qualified leads
We received first feedback about the leads quality
We segmented the audience into smaller groups and identified triggers for each group
We received 146 qualified leads
We received 41 sales
3 Month
1 Month
2 Month
1-2 months
[ strategy ]
We made videos for launching ads
We launched ads using video Reels and got more then 500.000 views
3 month
[ new strategy ]
After receiving the feedback from the client's sales team we found out a lot of pain points of potential customers that could be used for ads
We segmented the target audience into smaller groups and identified triggers for each group that make them leave the application
We prepared new ad banners discovering problems of each customer segment
We added new questions to the lead form to decrease the number of unqualified leads
03
01
02
3 month
[ results ]
We continue to work with advertising campaigns for lead generation for a warm and cold audience
We received 317 leads with a cost per lead of 15,72$, of which 146 were qualified leads and 41 closed deals
3 months results
[ RESULTS ]
AED 18 284 / $4,982
Spent budget
317
Leads
146
Qualified leads
AED 57 / $15,72
CPL
AED 125 / $34,12
CPL Qualified
41
Deals
AED 446 / $122
CPO
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