The main goal was to promote the opening, ensure a constant influx of customers, increase the recognition of the cafe with marketing promotion. We needed to attract 40 customers to open a cafe in the first month. The average check is $70.

The cafe was about to open when they contacted us

[ who are ]

How do you make a person want to get to know a new cafe? We focus on the opening of the institution - a private party, where you can get in by invitation, to arouse the interest of potential customers

01

Our promotion strategy for cafe

[ our strategy ]

02

In the HoReCa industry, one of the main indicators of a successful business is the LTV (profit, which is brought by the client during the time of working with the establishment, or in simple words - the number of client returns)

03

As a digital agency, we were responsible for not only introducing potential guests to the cafe, but also to stimulate further visits. To do this, it was important to think through quality offers and develop engaging creatives

04

We kept a record of guests and tracked it in a collaborative table with our customer

05

To implement the strategy, we launched several objectives in advertising campaigns: Messages, Traffic, and Engagement

Ads Examples

"Messages" in direct

[ Messages ]

We launched a goal: "Messages" in Direct, where a person can get a personal invitation, information about the opening and ask for details about the cafe itself.

Instagram users who live close to the cafe will see an ad in their feed or Stories that focuses on the opening. There's a button below the creative that leads to Direct. When a person clicks on it, they get into a chat where they choose one of three questions. Then he chats with the manager.

In the beginning, we got 44 leads at a cost of $1.70 per conversation

[ "MESSAGES IN DIRECT" ]

Traffic to the account

[ TRAFFIC]

We additionally decided to drive traffic to the account, where, along with sending out invitations, we warmed up the audience with contests, informative posts, and photo content with positions from the menu. Having signed up, a person could request an invitation by writing directly to Direct.
In two weeks of advertising, we received 805 subscriptions.