Our promotion strategy for cafe
In the HoReCa industry, one of the main indicators of a successful business is the LTV (profit, which is brought by the client during the time of working with the establishment, or in simple words - the number of client returns)
How do you make a person want to get to know a new cafe? We focus on the opening of the institution - a private party, where you can get in by invitation, to arouse the interest of potential customers
As a digital agency, we were responsible for not only introducing potential guests to the cafe, but also to stimulate further visits. To do this, it was important to think through quality offers and develop engaging creatives
We kept a record of guests and tracked it in a collaborative table with our customer
To implement the strategy, we launched several objectives in advertising campaigns: Messages, Traffic, and Engagement