How we built a brand presence from scratch and launched effective ad campaigns for a business set-up company in Dubai.

The company helps businesses establish or relocate to the UAE. It also provides consulting and expert support for both entrepreneurs and companies across Dubai and the wider region.

Turning empty accounts into a strategy for growth

Goal:

Create brand awareness and build a foundation for lead generation.

Challenge:

They had no content strategy and empty social accounts

We created useful, engaging content to build trust, while running ad campaigns to test different audiences and offers. This helped us quickly see what worked and prepare for scalable lead generation

Strategy:

Building trust and engagement through smart content

Bios and highlights:

Developed unique bios
and highlights for accounts

Posts categories:

Created 3 categories of posts: sales, service, and expert/educational content

Stories:

Hashtags:

Designed unique hashtags to grow engagement and reach (+143%).

Published stories to build brand personality

Writing posts::

Applied the AIDA model for writing posts

Crafting сontent that сonnects: data-driven strategies that engage

Our main goal was to conclude the audience’s interests based on their unique behavior while using social media platforms

Analyzed the client’s competitors to craft the most effective solution

Analyzed content metrics to optimize and refine the strategy

Engaged with the audience and responded to their questions

Utilized innovative strategies to lead in social media trends

Created unique hashtags to boost audience engagement

What we did:

Studied client’s competitors

Optimized content strategy

Engaged with the audience

Used innovative strategies

Used unique hashtags

Engaged, warmed, converted: how we drove results

Analyzed the target audience and began testing hypotheses, teasers, and offers to attract engagement

Analysis and testing

Launched messaging campaigns via Instagram Direct to boost brand awareness and audience interaction

Messaging campaigns

Warm up the audience with personalized messages using selling scripts

Warming up the audience

Launched lead generation
campaigns in 3rd month

Lead generation campaign

We boosted posts around key audience pain points, launched personalized messaging campaigns, and ran retargeting to re-engage everyone who interacted with our content.

From awareness to leads: Our promotion funnel strategy

Targeting audience interested in starting
a business in Dubai

Banner campaigns with offers

Using content to resolve audience concerns and drive them to DM

Branding and retargeting campaigns

Our main goal was to test different audiences and build a database for future retargeting

Creativity is to discover a question that has never been asked. If one brings up an idiosyncratic question, the answer he gives will necessarily be unique as well.

Diverse ad banners with unique offers

Targeted audience testing & conversion results

312 messages

Post promotion

CTR up to 8%

34% Qualified Requests

18 Purchases

378 AED cost per order

We designed unique ad banners and messages for each audience segment to ensure relevance and higher engagement.

Custom banners for different segments

Residence Visa & Emirates ID

Tourist Visa

Business & Start-up Owners

Recently Moved to Dubai

What we did:

From empty accounts to 1K followers in 3 months

1. Analyzed the target audience and main competitors to create promotion and content strategy.
2. Then, we developed bilingual content (Russian and English) for Instagram, Facebook, LinkedIn, and Twitter
3. Launched advertising campaigns to drive engagement.

1. Optimized content and ad campaigns, generating 618K impressions across both Instagram accounts
2. Launched messaging campaigns
3. Created unique hashtags that increased reach by 143%.

1. Launched lead generation, retargeting and website campaigns
2. Countinued working with audience engagement and gained 1k followers in both Instagram accounts

Launching lead generation, retargeting, website

Content optimization, launching messaging campaigns

Analysis, creating content, launching campaigns

01

02

03

Our ads brought us 618k impressions with 378 AED cost per order for 3 months

34%

Qualified requests

618k

Impressions

378

CPR

18

Purchases

312

Messages received

6 813 AED

Budget