How we’ve earned $188,000 for the embroidered bags online store in 6 months

Online store

Revenue

$188,500

Money spent

$8,825

Orders

2 123

[ RESULTS IN 6 MONTHS ]

Our customer is the company producing velvet handmade bags. The company sells the products with free delivery with the help of their website.

The store has used targeted advertising before but it hasn’t paid off.
The were no other paid traffic to the website.
The main goal was to generate quality traffic to the company's website and to bring back ex-customers using retargeting.

[ who are ]

[ our strategy ]

We’ve analyzed the target audience and formed hypotheses for the ads.

02

01

We've edited the company’s website, set up a Facebook analytics system and created a target audience for the retargeting.

We've analyzed competitors' ads using special services and have formed the unique selling points of the product.

03

[ sales funnel ]

Product views

Add to cart

Don’t buy in 30 days

Manual retargeting

Order

Repeat purchase

Website/Instagram visit

Start an order

Manual retargeting

An effective retargeting sales funnel for an e-store consists in personalized ads display. Offer people discounts and promo codes for exactly the products they were looking for on your website. Pay attention to the audience segmentation: viewing the product card, adding to cart, starting an order.

80% of ad budget
Cold audience traffic

Dynamic retargeting

[ ADS ]

[ RESULTS ]

$188,500

Revenue

$4

CPO

$8,825

Money spent

2 123

Orders

We believe in our team

We believe in our team

We believe in our team

the team do their best

the team do their best

the team do their best

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