How we made 268 leads in 1 month for Pharmaceutical company

Pharmaceutical company

[ RESULTS IN 1 MONTHS ]

268

leads

229

qualified leads

85%

conversion from application to qualified lead

[ Tasks ]

Creating and testing different audiences

Identification of target audience

Identification of the most stable advertising campaigns in Dubai for stable sales

03

01

02

[ Banners ]

[ strategy ]

Given the placement of the client's product in two of the largest pharmacies in the UAE, we opted to construct the following sales funnel for business

We have developed several selling chatbots in the UAE adapted to each product, working in both English and Arabic

These chatbots serve to warm-up the audience and foster product purchases as well as processing leads faster.

direct messsages requests

answering additional questions in chat-bot

get a link with a proper product

Women who suffer from vaginal infections and are looking for a solution to their problem

purchase

refuse

non-target lead

[ Strategy ]

[ Strategy ]

The decision to target the entire UAE was driven by lower CPM-based approach across a broader geographical scope

Following this initial phase, we tested a wide audience — this hypothesis didn’t bring good results

Then we narrowed down the audience based on their interests, particularly focusing on categories such as pregnancy, health, and wellness.

best working audience:

[ Results ]

Wide audience:
26 leads, CPL 13.34 AED (58% qualified)

Audience by interest:
Pregnancy - 30 leads, CPL 16.33 AED (70% qualified)
Health - 212 leads, CPL 10.13 AED (91% qualified)

[ RESULTS ]

268

leads

229

qualified leads

AED 11.11

53%

conversion from viewing to sending a request

AED 13

85%

conversion from application to qualified lead

cost per lead

cost per qualified lead

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