Why did we choose
the objective "Leads"?
Lead generation provides the opportunity to get requests (phone number, name, e-mail etc.) inside the platform.
The main problem was that our client had no website and we needed to find an alternative way to get leads.
User needs to click the button below the ads, fill
in the data and submit the form in order to leave
The main disadvantage of lead forms is a large amount of low-quality requests (disabled phone number, wrong location etc).
On the contrary, its advantage is cheapness, so that the cost of the deal is acceptable.