Our client is a boutique real estate brokerage that focuses on usage of the most innovative, cutting edge technology to serve Sellers, Buyers, Landlords and Tenants in the Dubai market.

ADS Strategy

Audience Request

In this project our task was to get leads from Instagram and Facebook for a luxury residential complex in Dubai in Safa Park.

The Real Estate Agency got leads with a price of over $165 by Facebook ads and didn't receive any qualified leads

[ who are ]

We've made an audit of the customer's previous digital advertising campaigns in order to save budget for hypothesis testing

01

02

We've analyzed the competitors' ad-banners using special services

The main goal of advertising:
get leads from facebook
and instagram ads using
the objective "Lead generation"

[ the main goal ]

03

We've prepared ad-banners for the residential complex

04

We have tested a large number of new
hypotheses and executed campaign optimization

OUR STRATEGY FOR THE FIRST MONTH:

The main problem was that our client had no website and we needed to find an alternative way to get leads.

Lead generation provides the opportunity to get requests (phone number, name, e-mail etc.) inside the platform.

User needs to click the button below the ads, fill
in the data and submit the form in order to leave
a request.

Why did we choose
the objective "Leads"?

[ leads ]

The main disadvantage of lead forms is a large amount of low-quality requests (disabled phone number, wrong location etc).

On the contrary, its advantage is cheapness, so that the cost of the deal is acceptable.

We've created ad-banners

[ Our ad-banners ]

Spent

The first month results

[ RESULTS ]

25

Leads

1 532,09 AED/417,11$

61,28 AED/ 16,68$

CPL

Qualified leads

3

Ad account screenshot of Facebook ads for the first month

[ RESULTS ]

We needed to solve following problems: low amount of qualified leads: 12%

[ SOLVE PROBLEMS ]

As a result of the first month we managed to get leads with an acceptable CPL. The main goal of the second month was to increase the amount of qualified requests and maintain the cost per lead.

We've increased the amount of qualified leads
by 10% by making the form more complicated and narrowing the interests.

We've increased the amount of qualified leads

[ qualified leads ]

The user needs to make just 3 clicks to submit a request. The form was not complicated enough, so we got many low-quality leads. In order to make the form more complicated we added more questions and a verification.
The problem was also to find more engaged audience, however, the special settings for real estate ads didn't allow to change gender and age of the audience.

In this project, we used the narrowing of interests shown in the following screenshots.

Spent