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[ case ]

How we’ve generated more than 100 leads for the repair company in three months

Repair company
Number of leads
109
Сost per lead
12$
Conversion rate (from lead to free measurement order)
17,4%
[ RESULTS IN 3 MONTHS ]
The company is engaged in various types of repairs, and one of them is the reinstallation of translucent structures from PVC and aluminum interior partitions.

Audience request

Customer

The main goal was to attract new customers to installation of plastic windows in winter.

The main sources of attracting new customers were word-of-mouth advertising and SEO. Targeted and PPC-advertising were tested, but they were not used on a regular basis.
The company has created a purchase funnel in the CRM-system and call scripts and there were no web analytics tools.
Repair company

[ who are ]

[ our strategy ]

Our strategy for repair company

We’ve set up end-to-end business intelligence system Roistat and call-tracking to analyze leads.
02
01
We’ve analyzed the target audience and formed hypotheses for the ads.
We’ve created a quiz and integrated it into the CRM and the analytics systems.
03
04
We’ve chosen look-alike audiences as the most effective tool for attracting new clients.

The most effective funnels for the renovation and construction businesses

[ sales funnel ]
The visitor indicates his pains using the quiz. He leaves his contact details in exchange for a suitable offer and a bonus
A manager calls and manages the potential client in the CRM funnel using his quiz answers
Rejection /not relevant

It’s expensive,
I’ll buy it in spring
LEADS
ANALYTICS AND RETARGETING
Measurement order, commercial offer, payment
Visitors click on the ad that takes them to the quiz
Free measurement order
Conversion to the quiz
Conversion to the quiz
Free measurement order
Visitors click on the ad that takes them to the website
Measurement order, commercial offer, payment
LEADS
ANALYTICS AND RETARGETING
It’s expensive,
I’ll buy it in spring
Rejection /not relevant

A manager calls and manages the potential client in the CRM funnel using the website price calculations
The visitor gets acquainted with the range of products and fills out the application form. He finds out the price using the website calculator
[ ads ]

Static ads examples

We’ve generated 109 leads in 3 months

[ RESULTS ]
109
Number of leads
19
Number of free measurement orders
12$
Cost per lead
17,4%
Conversion rate (from lead to free measurement order)
70$
Cost per measurement order
We believe in our team
We believe in our team
We believe in our team
the team do their best
the team do their best
the team do their best
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