How we’ve generated more than 100 leads for the repair company in three months

Repair company

109

Number of leads

12$

Сost per lead

17,4%

Conversion rate (from lead to free measurement order)

[ RESULTS IN 3 MONTHS ]

The company is engaged in various types of repairs, and one of them is the reinstallation of translucent structures from PVC and aluminum interior partitions.

The main goal was to attract new customers to installation of plastic windows in winter.

The main sources of attracting new customers were word-of-mouth advertising and SEO. Targeted and PPC-advertising on Google were tested, but they were not used on a regular basis.
The company has created a purchase funnel in the CRM-system and call scripts and there were no web analytics tools.

Repair company

We’ve analyzed the target audience and formed hypotheses for the ads.

01

02

We’ve set up end-to-end business intelligence system Roistat and call-tracking to analyze leads.

[ our strategy ]

03

We’ve created a quiz and integrated it into the CRM and the analytics systems.

04

We’ve chosen look-alike audiences as the most effective tool for attracting clients for repair company.

[ sales funnel ]

The visitor indicates his pains using the quiz. He leaves his contact details in exchange for a suitable offer and a bonus

A manager calls and manages the potential client in the CRM funnel using his quiz answers

Rejection /not relevant

It’s expensive,
I’ll buy it in spring

LEADS
ANALYTICS AND RETARGETING

Measurement order, commercial offer, payment

Visitors click on the ad that takes them to the quiz

Free measurement order

Conversion to the quiz

The visitor gets acquainted with the range of products and fills out the application form. He finds out the price using the website calculator

A manager calls and manages the potential client in the CRM funnel using the website price calculations

Rejection /not relevant

It’s expensive,
I’ll buy it in spring

LEADS
ANALYTICS AND RETARGETING

Measurement order, commercial offer, payment

Visitors click on the ad that takes them to the website

Free measurement order

Conversion to the quiz

[ ads ]

[ RESULTS ]

109

Number of leads

19

Number of free measurement orders

12$

Cost per lead

17,4%

Conversion rate (from lead to free measurement order)

70$

Cost per measurement order

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