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[ case ]
How we've attracted 427 new students to the innovative school in 3 months with cost per student 33$
Robotics school
Conversion rate from free lesson visit to purchase
80%
Spend money
$13,800
Earned money
$41,500
[ RESULTS IN 3 MONTHS ]
Our customer is a robotics and programming school for children from 4 to 14 years old. It has 5 locations in Eastern Europe.
Problems
Customer
The company was a small startup with 30 students when they contacted us. The school hasn't attracted new students before. It was necessary to develop a target advertising strategy.
The main goal was to attract new students to free trial lesson.
The main goal was to attract new students to free trial lesson.
Robotics and programming school
[ who are ]
[ our strategy ]
Our strategy for robotics school
We've created ads hypothesis
02
01
We've analyzed the target audience and the competitors
We've develop landing page
03
04
We've made the lead form more complicated to increase the conversion rate
Static ads examples
[ ADS ]
Why free trial lessons is the best sales funnel for the children's education business
[ Free lesson ]
In the children's education business direct sales don't work because parents are not confident in a school/teacher.
So it's important to use sales funnels such as warming up parents with a free trial lessons.
So it's important to use sales funnels such as warming up parents with a free trial lessons.
Parents
Qualified lead
Free lesson visit
Lead
generation
generation
Website conversion
Not qualified lead
Client
Didn't like
Conversion rate from free lesson visit to purchase
We've attracted 427 new students and increased the company's turnover 4 times in 3 months
[ RESULTS ]
80%
Spend Money
$41,500
Earned money
Conversion rate from lead to free lesson visit
70%
$13,800
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