Сlient came with a request for attracting sales for beauty salon with Instagram ads and stable indicators. The company didn't have any strategy, the number of clients was not satisfying at all

Dream Valley

[ who are ]

Goal

Launch completely new social media promotion strategy to increase the amount of clients and start getting leads with our advertising work

Our promotion funnel

[ strategy ]

Messages campaigns. We started campaigns for messages with offer for the same audience

Retargeting. Retargeting campaigns for those who was engaged with account, ads, sent messages etc

META ads: audience looking for SPA services in Dubai

Close objections + Lead to DM: looking through the content - close objections

Lead to DM: banner campaign with offer

Branding and retargeting campaign, to remind them about you

Leads

First try: not qualified requests

[ Banners ]

We started with simple static banners with call-to-action to book an appointment

It was the first hypothesis: simple banners showed us massages services and simple offer with discount

But the CPL was higher then was expected also as the quality of requests

So we faced with the problem that we need a completely new type of hypothesis for the next testing

New idea: shooting and Reels

[ continuation ]

We came to the client with the new idea to make a shooting of services in the salon and make a motion Reels videos with professional video-edits

The hypothesis is to demonstrate aesthetics and a real unique environment where clients will come.
As a result we received a lot of messages

Messages received: 1 705 messages

Impressions x Clicks: 96k impressions x 5k clicks

The client was not able to answer all the messages. Therefore the next step was to create a chat-bot to improve the quality of requests

Chat Bot connection

[ Instagram chatbot ]

An Instagram chatbot is an automated conversation tool. So instead of you talking to your customers, a bot does it for you. Through automation, you can boost sales and conversion rates while cutting costs at the same time. They're your little helpers that are always working and keeping your followers engaged

And it gave us much more quality in Instagram Direct: