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How we received 101 449 web-site visits and 14 646 messages for a spa salon in UAE

[ case ]
Spa salon
AED 72 500
Spent Budget
14 646
Messages received
[ RESULTS IN 3 MONTHS ]
UP to 80%
quality requests
Laguna SPA is a salon with 3 branches in UAE

Goal

What they do

Launch completely new promotion strategy and improve the client’s current results with our advertising work
Laguna

[ who are ]

Problem and request

Сlient came with a request for attracting more people to visit the salon and achieve from them stable profit and revenue.
Previously, the client tried to run ads on his own and wanted to stably retain visitors to maintain revenue levels for all Laguna’s branches. , but did not get the desired results at all

Our sales funnel

[ strategy ]
  • Multichannel promotion. We decided to use three social networks : Instagram + TikTok + SnapChat. The idea is to reach as many users as possible on all platforms and guarantee an increase in reach all over the most popular social networks in UAE

  • Messages campaigns. We started campaigns for messages with offer to book an appointment for the audience in Instagram, TikTok and SnapChat. Communication through messages guarantees us that we will receive the correct contact information of the person and will be able to continue the communication and warm the potential client up

  • Web-site traffic. Campaigns for those who will visit the landing page and book an appointment there. Also a good way not only to get contact details, bur also to show many services and visual content of the site
Ads: audience looking for SPA services in Dubai
Close objections + Lead to DM: looking through the content - close objections
Lead to DM: banner campaign with offer
Leads

First try: restrictions

[ strategy ]
At that moment we decided to come up with compeltely new ads by starting from the scratch
We started with simple banners with call-to-action to book an appointment.
But the quality of materials provided to us by the client was very poor, therefore the ads got rejected constantly

New idea: designed motion banners

[ motion banners ]
This is why our team took charge of making a professional photo shoot directly in the client's salon. We produced top-notch materials for upcoming campaigns, including meticulously designed images and dynamic banners. These assets will effectively convey the luxurious and opulent style of our client's services.

With our new materials we made new high click-through videos for our ads:

Multichannel promotion: work in conjunction

[ Instagram & Facebook ]
Visits: clicks 31 991
Impressions: 1 041 381
CTR: UP to 10,43%

Multichannel promotion: work in conjunction

[ SnapChat ]
Visits: clicks 43 702
Impressions: 2 523 271
Reach: 622 199

Multichannel promotion: work in conjunction

[ TikTok ]
Visits: clicks 25 756
Impressions: 2 443 532
Reach: 1 441 525

3 months results

[ RESULTS ]
AED 100 000
Spent Budget:
1000
Messages received:
20% quality requests
Requests:
700K impressions x 64K clicks
Impressions x Clicks:
CLIENT’S PREVIOUS RESULTS
AED 72 500
Spent Budget:
14 646
Messages received:
UP to 80% quality requests
Requests:
6M impressions x 101K clicks
Impressions x Clicks:
RESULTS WE ACHIEVED
As you can see in the statistics, we increased the CR to request by 4 times and reduced the CPL by 75% based on the promotion strategy we have developed
We believe in our team
We believe in our team
We believe in our team
the team do their best
the team do their best
the team do their best
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