Сlient came with a request for attracting more people to visit the salon and achieve from them stable profit and revenue.
Previously, the client tried to run ads on his own and wanted to stably retain visitors to maintain revenue levels for all Laguna’s branches. , but did not get the desired results at all

Our sales funnel

[ strategy ]

Multichannel promotion. We decided to use three social networks : Instagram + TikTok + SnapChat. The idea is to reach as many users as possible on all platforms and guarantee an increase in reach all over the most popular social networks in UAE

Messages campaigns. We started campaigns for messages with offer to book an appointment for the audience in Instagram, TikTok and SnapChat. Communication through messages guarantees us that we will receive the correct contact information of the person and will be able to continue the communication and warm the potential client up

Web-site traffic. Campaigns for those who will visit the landing page and book an appointment there. Also a good way not only to get contact details, bur also to show many services and visual content of the site

Ads: audience looking for SPA services in Dubai

Close objections + Lead to DM: looking through the content - close objections

Lead to DM: banner campaign with offer

Leads

First try: restrictions

[ strategy ]

At that moment we decided to come up with compeltely new ads by starting from the scratch

We started with simple banners with call-to-action to book an appointment.
But the quality of materials provided to us by the client was very poor, therefore the ads got rejected constantly

New idea: designed motion banners

[ motion banners ]

This is why our team took charge of making a professional photo shoot directly in the client's salon. We produced top-notch materials for upcoming campaigns, including meticulously designed images and dynamic banners. These assets will effectively convey the luxurious and opulent style of our client's services.

With our new materials we made new high click-through videos for our ads:

Multichannel promotion: work in conjunction

[ Instagram & Facebook ]

Visits: clicks 31 991

Impressions: 1 041 381

CTR: UP to 10,43%

Multichannel promotion: work in conjunction

[ SnapChat ]

Visits: clicks 43 702

Impressions: 2 523 271

Reach: 622 199

Multichannel promotion: work in conjunction

[ TikTok ]

Visits: clicks 25 756

Impressions: 2 443 532

Reach: 1 441 525

3 months results

[ RESULTS ]

AED 100 000

Spent Budget:

1000

Messages received:

20% quality requests

Requests:

700K impressions x 64K clicks

Impressions x Clicks:

CLIENT’S PREVIOUS RESULTS

AED 72 500

Spent Budget:

14 646

Messages received:

UP to 80% quality requests

Requests:

6M impressions x 101K clicks

Impressions x Clicks:

RESULTS WE ACHIEVED

As you can see in the statistics, we increased the CR to request by 4 times and reduced the CPL by 75% based on the promotion strategy we have developed