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How we gained 50k followers for sportswear store "SportDepo" in 6 months
[ case ]
SportDepo
Followers
50,000
Increase sales from social networks
UP TO 40 %
Engagement rate
2,22%
[ RESULTS IN 6 MONTHS ]
SportDepo - is Russian's largest chain of professional sports equipment.
Audience Request
Customer
We worked with three main directions: football, hockey and martial arts.
This project had its own specifics: highly expert content, the visual had to be built from scratch, a small number of followers.
This project had its own specifics: highly expert content, the visual had to be built from scratch, a small number of followers.
Sportswear store
[ who are ]
Make creative photo and video shoots
The client came to us with tasks
[ tasks ]
Achieve growth of followers in communities
Turn-key manage six communities in different social networks (Instagram, Facebook)
Organize competent and fast moderation
Build a content strategy (texts with a professional focus, visuals, creative mechanics, etc.)
The main strategy of social networking - building a community of interests
[ our strategy ]
We give the potential follower/client useful and interesting content, mixing it with sales posts and competent product presentation.
The main audience of the accounts is male athletes, which we took into account when designing the visual. Feature - a lot of design and graphic elements.
Main audience
[ audience ]
For each direction and social network a separate content grid was preparing for the month ahead
[ our strategy ]
The grid contains certain cycles - these include a funnel of 9 posts, product cycles and expert content strategy.
We also constantly updated the rubricator, developing new rubrics and mechanics to increase engagement.
We also constantly updated the rubricator, developing new rubrics and mechanics to increase engagement.
The work on the visual is to develop a unified concept of accounts
[ our strategy ]
We adjusted the current workbook by adding new elements and illustrated new items that needed to be announced as soon as possible.
Fast and high - quality moderation is the key to proper service in social networks
[ our strategy ]
In order to quickly answer complicated professional questions about equipment, a detailed FAQ on the main sections of the site has been created.
In just 6 months we've reached following results
[ RESULTS ]
50,000
Followers in 6 months
15,000+
Comments monthly
UP TO 40 %
Increase sales from social networks
1,500+
Commercial requests per month
2,22%
Engagement rate
We believe in our team
We believe in our team
We believe in our team
the team do their best
the team do their best
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