How we gained 50k followers for sportswear store "SportDepo" in 6 months

SportDepo

Followers

50,000

Increase sales from social networks

UP TO 40 %

Engagement rate

2,22%

[ RESULTS IN 6 MONTHS ]

SportDepo - is Russian's largest chain of professional sports equipment.

Audience Request

Customer

We worked with three main directions: football, hockey and martial arts.
This project had its own specifics: highly expert content, the visual had to be built from scratch, a small number of followers.

Sportswear store

[ who are ]

[ tasks ]

The client came to us with tasks

Make creative photo and video shoots

Achieve growth of followers in communities

Turn-key manage six communities in different social networks (Instagram, Facebook)

Increase sales from social networks

Organize competent and fast moderation

Build a content strategy (texts with a professional focus, visuals, creative mechanics, etc.)

[ our strategy ]

The main strategy of social networking - building a community of interests

We give the potential follower/client useful and interesting content, mixing it with sales posts and competent product presentation.

[ audience ]

Main audience

The main audience of the accounts is male athletes, which we took into account when designing the visual. Feature - a lot of design and graphic elements.

[ our strategy ]

For each direction and social network a separate content grid was preparing for the month ahead

The grid contains certain cycles - these include a funnel of 9 posts, product cycles and expert content cycles.
We also constantly updated the rubricator, developing new rubrics and mechanics to increase engagement.

[ our strategy ]