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[ case ]
How we gained 50k followers for sportswear store "SportDepo" in 6 months
SportDepo
Followers
50,000
Increase sales from social networks
UP TO 40 %
Engagement rate
2,22%
[ RESULTS IN 6 MONTHS ]
SportDepo - is Russian's largest chain of professional sports equipment.
Audience Request
Customer
We worked with three main directions: football, hockey and martial arts.
This project had its own specifics: highly expert content, the visual had to be built from scratch, a small number of followers.
This project had its own specifics: highly expert content, the visual had to be built from scratch, a small number of followers.
Sportswear store
[ who are ]
[ tasks ]
The client came to us with tasks
Make creative photo and video shoots
Achieve growth of followers in communities
Turn-key manage six communities in different social networks (Instagram, Facebook)
Increase sales from social networks
Organize competent and fast moderation
Build a content strategy (texts with a professional focus, visuals, creative mechanics, etc.)
[ our strategy ]
The main strategy of social networking - building a community of interests
We give the potential follower/client useful and interesting content, mixing it with sales posts and competent product presentation.
[ audience ]
Main audience
The main audience of the accounts is male athletes, which we took into account when designing the visual. Feature - a lot of design and graphic elements.
[ our strategy ]
For each direction and social network a separate content grid was preparing for the month ahead
The grid contains certain cycles - these include a funnel of 9 posts, product cycles and expert content cycles.
We also constantly updated the rubricator, developing new rubrics and mechanics to increase engagement.
We also constantly updated the rubricator, developing new rubrics and mechanics to increase engagement.
[ our strategy ]
The work on the visual is to develop a unified concept of accounts
We adjusted the current workbook by adding new elements and illustrated new items that needed to be announced as soon as possible.
[ our strategy ]
Fast and high - quality moderation is the key to proper service in social networks
In order to quickly answer complicated professional questions about equipment, a detailed FAQ on the main sections of the site has been created.
In just 6 months we've reached following results
[ RESULTS ]
50,000
Followers in 6 months
15,000+
Comments monthly
UP TO 40 %
Increase sales from social networks
1,500+
Commercial requests per month
2,22%
Engagement rate
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