How we gained 50k followers for sportswear store "SportDepo" in 6 months

[ case ]

SportDepo

50,000

Followers

UP TO 40 %

Increase sales from social networks

2,22%

Engagement rate

[ RESULTS IN 6 MONTHS ]

SportDepo - is Russian's largest chain of professional sports equipment.

Audience Request

Customer

We worked with three main directions: football, hockey and martial arts.
This project had its own specifics: highly expert content, the visual had to be built from scratch, a small number of followers.

Sportswear store

[ who are ]

Make creative photo and video shoots

The client came to us with tasks

[ tasks ]

Achieve growth of followers in communities

Turn-key manage six communities in different social networks (Instagram, Facebook)

Increase sales from social networks

Organize competent and fast moderation

Build a content strategy (texts with a professional focus, visuals, creative mechanics, etc.)

The main strategy of social networking - building a community of interests

[ our strategy ]

We give the potential follower/client useful and interesting content, mixing it with sales posts and competent product presentation.

The main audience of the accounts is male athletes, which we took into account when designing the visual. Feature - a lot of design and graphic elements.

Main audience

[ audience ]

For each direction and social network a separate content grid was preparing for the month ahead

[ our strategy ]

The grid contains certain cycles - these include a funnel of 9 posts, product cycles and expert content strategy.
We also constantly updated the rubricator, developing new rubrics and mechanics to increase engagement.