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From word-of-mouth to measurable growth — how we scaled a Dubai dental clinic with Meta Ads.
165 Qualified Leads in 3 Months for Achira Dental Clinic
[ Case ]
About Achira dental clinic
About
Located on Al Rigga Street in Dubai, offers general dentistry, orthodontics, cosmetic treatments, and implants.
Challenge:
Before working with us, they relied only on organic flow and word-of-mouth referrals.
[ About the client ]
Approach:
To generate a consistent flow of new patients through digital channels.
[ Testing ]
Testing hypothesis to find what works the best
Launch lead generation campaigns
[ 3 ]
Stand out from typical real estate agencies visually
Audiencies:
Parents, English-speaking, living near the clinic.
Creatives and services:
Multiple banners tested for whitening, implants, and braces.
Goal:
Lower CPL and measure conversion rates across different offers.
In the first month, we focused on testing ad creatives, offers, and audiences to reduce cost per message and identify which services would generate qualified leads.
[ Results ]
Results from initial campaigns
The best ideaOur A/B testing quickly showed that english-speaking people, parents are our best audience s come as jokes. Make your thinking as funny as possible.
- 31 messages
- CPL: 155 AED
- 0% qualified
Budget scaling
Country
Requests
Cost per request, AED
Clients
Cost per client, AED
Amount spent, AED
[ Results ]
Results in less priority countries
Bahrain
2020
9,55
243
82,24
19 985
Qatar
2824
12,49
747
47,42
35 434
Kuwait
6358
9,92
799
80,4
64 242
Oman
3877
8,45
143,65
80,4
33 907
485 710 AED
Budget
3 771 000 AED
Total revenue
66 355
Requests
7 542
Number of new clients
[ Results ]
Our Ads generated 7,542 new clients with 485,710 AED in just 16 months
8.8
Cost per request
64,28 AED
CPL
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