From word-of-mouth to measurable growth — how we scaled a Dubai dental clinic with Meta Ads.

About Achira dental clinic

Challenge:

Before working with us, they relied only on organic flow and word-of-mouth referrals.

Approach:

To generate a consistent flow of new patients through digital channels.

Testing hypothesis to find what works the best

Audiencies:

Parents, English-speaking, living near the clinic.

Creatives and services:

Multiple banners tested for whitening, implants, and braces.

Goal:

Lower CPL and measure conversion rates across different offers.

In the first month, we focused on testing ad creatives, offers, and audiences to reduce cost per message and identify which services would generate qualified leads.

Results from initial campaigns

Our A/B testing quickly showed that english-speaking people, parents are our best audience

• 31 messages

• CPL: 155 AED

• 0% qualified

Budget scaling

• 375 messages

• CPL: 13.8 AED

• 28% qualified

Audience: Parents

The visuals of braces

Scaling braces campaigns to deliver both - high volume and quality leads

After further analysis, we shifted focus to Direct Messaging campaigns targeting English-speaking parents near the clinic, as whitening and implant offers failed to deliver results.

As a result we had: 521 messages, CPL 11,09 AED (19% qualified)

Next step: keep scaling braces and relaunching other services

• Still the strongest performer

Braces Campaigns (continued)

• High volume and consistent lead quality

• Parents Audience: 103 messages, CPL 13.8 AED, 24% qualified

Whitening & Implants (relaunch)

• Wide Audience: 19 messages, CPL 83.5 AED, 16% qualified

Top performing ads with highest CTR

18 605 AED

Budget

50

Clients

17.24 AED

Average CPL

165

Total leads

Our ads brought in 1079 leads with 17 AED CPL for 3 months