Understanding how society perceives information on social networks, we can find out that it is the information that is given from the first seconds of the video that can become a key factor in whether the user watches the video to the end, and whether he will go to the profile for other videos.

You can endlessly compose entire scripts for video production, but if the first 3-5-10 seconds of the video do not grab the viewer, he will simply scroll through the video and start watching the next video.

Reels, TikTok, YouTube Shorts are now popular in social networks - people are inspired by these videos, learn from them, are motivated to buy something, etc. - that is, these videos can serve them in different ways, but even if the topic is not entirely close to them, using further rules you can motivate them to get carried away by your video, and watch the video to the end, and then perhaps this will make them potential clients of your brand.

We have collected several different examples and ideas on how to effectively start a video in order to interest the audience from the video intro itself. Some ideas are invented by bloggers and influencers themselves and then adapted to other videos, while others are born through improvisation or analysis of highly viewed or viral videos.

Video Topic Designation

It would seem that the easiest and most banal way to attract attention from the first seconds is to write the topic of the video, but it is often forgotten to use. By immediately indicating the further topic, the viewer will become interested and continue watching, or will swipe the video if it is not relevant to him.

You can test two options for writing the topic: more broadly and narrowly. For example, you can indicate the topic globally, or specifically focus on the niche and interests of your target audience.

Intrigue In Video Content

Starting with intrigue right away, without keeping them waiting until the middle of the video, is an effective idea for keeping attention. The point is that you write down or pronounce the meaning of the video at the beginning, and then explain how you got to it and what was needed in the process.

The trick is that video content that starts with intrigue is watched to the end even by those for whom it is not particularly relevant, and in order to satisfy their interest, they do not move on to the next video, but enthusiastically watch yours, learning something new for themselves, perhaps even not close to their lives.

Question In The Video Intro

When a user sees a question at the beginning of a video that they would be interested in getting an answer to, they are more likely to watch to the end.

So, examples from Samsung show how blogs using a question at the beginning of a video create interest in what they will tell next. This not only saves time for people searching for a specific topic, but also holds the attention of even those users for whom the topic is not entirely relevant, but are interested in learning how everything works.

Dynamics In Video Content

Dynamic videos, such as frequent frame changes, also attract the viewer from the first seconds.
Frames can change abruptly one after another, creating anticipation in the viewer of what he will see next, and so users will want to watch the video to the end, having seen all the frames presented.

For example, an advertising video that has collected a large number of views for the Lancôme brand: it alternates between shots of a falling giant, mysterious veil that envelops a stone building in the city center.

Unusual Beginning Of The Video

An atypical beginning of a video helps to hold the viewer's attention, it can be: an unusual angle, introduction, sudden appearance of something in the frame, etc., you can experiment with this format and test different options.

In the example below, a well-known brand, through an unusual beginning of a video, immediately attracts to viewing, and intrigues to watch to the end, interests not only with the actions performed in the video, but also with luxurious images.

Such videos are easy to implement through creative authors - these are small bloggers who come up with original ideas for promoting their reels and thereby promote the product in these reels. For several brands, our video production agency from Dubai has made similar integrations.

Bright Details In Viral Videos

The rule of bright details is often used in marketing to attract attention. A bright detail can be present both in the product itself and in the interior, image or background.

Bright details concentrate the viewer's attention, forcing him to look at them and thus linger on the video. During this time, you can involve the viewer in the topic of the video, he will become interested and watch the video to the end.

A Small Spoiler Or Emotion In The Video Intro

By showing a reaction to a specific product or service at the very beginning, you can intrigue the viewer, which will make them stop at your video and watch it to the end. This way, you can set the viewer up for a specific emotion in advance and they will wait for that very intriguing moment.

In the example above, the girl used the “spoiler” technique and a slightly clickbait title to immediately attract the audience’s attention and make them watch the video to the end. “Scandalous” videos very often hook viewers, especially if it concerns the beauty industry marketing.

Result At The Very Beginning Of The Video

The point is to change the end and beginning of the video, and already at the very beginning to show the result of the work done, which the video is dedicated to. The viewer will be interested and watch the video to the end to find out how to get the desired result.

Also, adding efficiency to the video will help if you add some pain to your audience, and then with a sharp change of frame show the result, and then in the video you can go into detail and tell in more detail.

In order to test whether you can capture the attention of viewers in 5 seconds, try the methods described above and evaluate the indicators. To increase efficiency, you can also combine different techniques, and if such a video gains large coverage, try to work in the same direction.