If the consultation type of medical service involves a short transaction cycle, then examinations and a course of treatment entail long reflections on the part of the patient. In this case, it is necessary to build a strategy from contextual advertising tools:
- Setting up a quiz form on the site;
Such a tool is ideal for the medical niche, since the future patient leaves all the necessary information and at the end receives a bonus - free diagnostics or a discount. The service is suitable for setting up such a tool.
Thanks to the service, the future patient will be able to describe their complaint on the site and the consultant will be able to help the user.
- Setting up call tracking;
- A page relevant to the user's request.
For example, if a person writes in the line the request "appointment with a therapist", then he should receive the corresponding advertisement and the correct page. But if a person clicks on an ad about making an appointment with a therapist and is simply taken to the main page, they will not search for information. People are lazy, they simply close the page and continue searching. For example, if a person types in the query line "appointment with a therapist", they should receive the corresponding ad and the correct page. But if a person clicks on an ad about making an appointment with a therapist and is simply taken to the main page, they will not search for information. People are lazy, they simply close the page and continue searching.