Our customer sells professional body wraps products for salon and home body skin care with a pick-up point in Eastern Europe.
The company figured out that there was demand for their product. So they decided to increase sales using a new marketing channel.

Problems

Customer

The company didn’t have a marketing system. There were no developed Instagram page or a sales funnel.

Body wrap online store

[ who are ]

We’ve analyzed the target audience and formed hypotheses for the ads

01

02

We've analyzed the competitors' ads

The main goal was to sell body wraps with 50% discount on Instagram

[ our strategy ]

03

We’ve created an effective sales funnel

Why 50% discount is the best sales funnel for the beauty business

[ sales funnel ]

The first contact is extremely important for sales in the beauty business because it helps companies increase LTV (lifetime value) and build long-term relationships with customers. If a client is satisfied after the first purchase, he’ll become a regular customer in the future.

We decided to offer a big discount on the first order to satisfy new clients

Request in the Instagram Direct

Send a price list by email

Purchase

Rejected / not relevant

Repeat purchase

50% discount on the first order

Traffic to the instagram account

Examples ads in social media

[ ADS ]

Narrow target audience of professionals (massage therapists, owners of beauty salons or training centers)

01

We’ve divided our target audience into 3 segments

[ audience ]

02

Client’s database

03

Lookalike audience - people who interacted with the account

Look-a-like is an audience that is similar to the original one in a variety of parameters: GEO, age, gender, interests, visited sites, etc.

We collected the audience that interacted with the Instagram account. Then we began testing lookalike audiences for people who sent messages to Direct and saved posts from the account. As a result, this lets us increase the number of requests and sales, as well as reduce the CPO to 20$..

The most effective audiences were lal 1% and lal 3% for saves and Direct messages for 90 days