We continued to use the lookalike audience and increased the number of wholesale orders in the second month
We collected the audience that interacted with the Instagram account. Then we began testing lookalike audiences for people who sent messages to Direct and saved posts from the account. As a result, this lets us increase the number of requests and sales, as well as reduce the CPO to 20$..
Look-a-like is an audience that is similar to the original one in a variety of parameters: GEO, age, gender, interests, visited sites, etc.
The most effective audiences were lal 1% and lal 3% for saves and Direct messages for 90 days