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[ case ]

How we’ve generated $20 000 profit
for the body wrap online store in 9 months

Body wrap online store
Conversion rate from requets to purchase
23%
ROI
305%
Money spent
$5 000
[ RESULTS IN 9 MONTHS ]
Our customer sells professional body wraps products for salon and home body skin care with a pick-up point in Eastern Europe.
The company figured out that there was demand for their product. So they decided to increase sales using a new marketing channel.


Problems

Customer

The company didn’t have a marketing system. There were no developed Instagram page or a sales funnel.

Body wrap online store

[ who are ]
[ our strategy ]

The main goal was to sell body wraps with 50% discount on Instagram

We've analyzed the competitors' ads
02
01
We’ve analyzed the target audience and formed hypotheses for the ads
We’ve created an effective sales funnel
03

Why 50% discount is the best sales funnel for the beauty business

[ sales funnel ]
The first contact is extremely important in the beauty business because it helps companies increase LTV (lifetime value) and build long-term relationships with customers. If a client is satisfied after the first purchase, he’ll become a regular customer in the future.

We decided to offer a big discount on the first order to satisfy new clients

Request in the Instagram Direct
Send a price list by email
Purchase
Rejected / not relevant

Repeat purchase
50% discount on the first order
Traffic to the instagram account

Examples ads in social media

[ ADS ]
[ audience ]

We’ve divided our target audience into 3 segments

Client’s database
02
01
Narrow target audience of professionals (massage therapists, owners of beauty salons or training centers)
Lookalike audience - people who interacted with the account
03
[ audience ]

We continued to use the lookalike audience and increased the number of wholesale orders in the second month

We collected the audience that interacted with the Instagram account. Then we began testing lookalike audiences for people who sent messages to Direct and saved posts from the account. As a result, this lets us increase the number of requests and sales, as well as reduce the CPO to 20$..
Look-a-like is an audience that is similar to the original one in a variety of parameters: GEO, age, gender, interests, visited sites, etc.
The most effective audiences were lal 1% and lal 3% for saves and Direct messages for 90 days

We’ve generated $20 000 profit in 9 months. $20 000 revenue is the primary sales only

[ RESULTS ]
23%
Сonversion rate from requets to purchase
305%
ROI
$5 000
Money spent
$4.7
CPL
$21
CPO
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