From overpriced ads to fully booked chairs — here’s how smart targeting and optimization transformed results in weeks

About Borodach barbershop

About:

Borodach is a premium Dubai barbershop offering men’s grooming and haircut services in a luxurious setting

Challenge:

They were paying 350 AED per booking — higher than the service cost. It was making growth unsustainable.

To reduce booking costs, increase monthly appointments, and achieve sustainable client growth

Aim:

Borodach is a premium Dubai barbershop offering men’s grooming and haircut services in a luxurious setting

Premium services we focused on

Haircuts:

Men's nail service care procedures

Targeting two audiences with advanced analytics

A three-step approach to lower CPL and boost bookings

We created a new strategy and adjusted bids to boost brand awareness in the new market.

• Changes in selected campaigns:

• Changing bids in campaigns

• Analysis of the results

Banner campaigns with offers

We focused all resources on the most effective Barbershop campaign by increasing its budget and pausing all other campaigns.

See how our results have improved through the optimization of our advertising campaign

As a result, for 2 months we have got 55 bookings

We implemented advanced analytics and integrated Roistat, which allowed us to:

Identify keywords driving the most bookings.

1.

Track traffic sources and KPIs across all channels.

2.

Continuously optimize campaigns based on sales, not clicks

3.

Analytics for maximizing ad performance

Campaign optimization boosted bookings from 28 to 188 and cut cost per booking from 449 AED to 153 AED

21.3%

Occupancy rate

449.04 AED

Cost of booking

16 360 AED

Budget

28

Number of bookings

Results before:

66.2%

Occupancy rate

153.12 AED

Cost of booking

28 787 AED

Budget

188

Number of bookings

Results after: