Our client is a decoration rental company that focuses on the B2B/B2C sales of decorations for big events. For example, for weddings, birthdays, custom parties or any other celebrations

Problem

Сlient

The client has tested Google ads promotion before and received leads with no sales

Decoration rental company

[ who are ]

Goal

In this project our task was getting qualified leads and attraction of new potential customers

The client was using the old web and randomly gathering the keywords

[ strategy ]

To fix the situation we came up with quizzes and new semantic core

According to the first testing period we collected 1,5k new unuses keywords on such clasters as:

Centerpieces

Backdrops

Napkins

Dinnerware

We created quizzes for assortment campaigns

[ strategy ]

After the first month we got following results

[ RESULTS ]

After that we decided to boost the most effective ads campaigns and to add the new one with the new products

74 leads

CR 47%

CPL dh72,5

CR IN QUALITY 6,6%

The main issue was in people that were reaching for cheap and individual orders

Exclude unsuitable keywords that were somehow aimed at individual products only.

1.

[ strategy ]

Include in the quizzes a question about quantity of guests so each petential client could see a minimum number of 5 people

2.

By doing so we increased qual from 37% to 84%

To solve the problem we formed a two-step solution:

Increasing amount of leads

[ Next goal ]

Christmas
Halloween
Diwali

Holidays campaigns

Anniversary
Birthday party
Wedding
Babyshower
Bachelor party

Event campaign

Quizzes for each event

[ strategy ]

Take a look at the changes

[ RESULTS ]

AED 67

CPL

30%

CR in quality

AED 67

27

Leads

94%

160

Leads

CPL

CR in quality

January 2022 results per month

October 2023 results per month

Quizzes results - let’s take a look at the quality

[ RESULTS ]

That’s how WGG collects keywords to achieve qualified leads

[ strategy ]

Focus on the audience that is looking for decorations for large events and celebrations. Highlight the most popular events for promotion - weddings, anniversaries, birthdays

Info requests, “diy”, homemade and the ones looking for cheap stuff. Most of the leads - single buyers

YES

No