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How we made 735 qualified leads with Google ads for a decoration rental company in 1 year

[ case ]
Decoration rental company
AED 40 380
Spent budget
735
Qualified leads
[ RESULTS IN 1 YEAR ]
94%
CR in quality
Our client is a decoration rental company that focuses on the B2B/B2C sales of decorations for big events. For example, for weddings, birthdays, custom parties or any other celebrations

Problem

Сlient

The client has tested Google ads before and received leads with no sales
Decoration rental company

[ who are ]

Goal

In this project our task was getting qualified leads and attraction of new potential customers

The client was using the old web and randomly gathering the keywords

[ strategy ]
To fix the situation we came up with quizzes and new semantic core
According to the first testing period we collected 1,5k new unuses keywords on such clasters as:
Centerpieces
Backdrops
Napkins
Dinnerware

We created quizzes for assortment campaigns

[ strategy ]

After the first month we got following results

[ RESULTS ]
After that we decided to boost the most effective campaigns and to add the new one with the new products
74 leads
CR 47%
CPL dh72,5
CR IN QUALITY 6,6%

The main issue was in people that were reaching for cheap and individual orders

Exclude unsuitable keywords that were somehow aimed at individual products only.
1.
[ strategy ]
Include in the quizzes a question about quantity of guests so each petential client could see a minimum number of 5 people
2.
By doing so we increased qual from 37% to 84%
To solve the problem we formed a two-step solution:

Increasing amount of leads

[ Next goal ]
Christmas
Halloween
Diwali
Holidays campaigns
Anniversary
Birthday party
Wedding
Babyshower
Bachelor party
Event campaign

Quizzes for each event

[ strategy ]

Take a look at the changes

[ RESULTS ]
AED 67
CPL
30%
CR in quality
AED 67
27
Leads
94%
160
Leads
CPL
CR in quality
January 2022 results per month
October 2023 results per month

Quizzes results - let’s take a look at the quality

[ RESULTS ]

That’s how WGG collects keywords to achieve qualified leads

[ strategy ]
Concentrate on the audience that is looking for decorations for big events and celebrations. Highlight most popular events - weddings, anniversaries, birthdays
Info requests, “diy”, homemade and the ones looking for cheap stuff. Most of the leads - single buyers
YES
No

1 year

[ RESULTS ]
AED 40 380
Spent budget
AED 54,93
CPL
735
14%
CR in lead
94%
CR in quality
Qualified leads
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