With the help of content and advertising, we began to attract applicants to the company: ready-made professionals, young specialists, graduates of universities and colleges.

With our professional content strategies we break stereotypes that social media of industrial companies could be boring.

Even serious news can be engaging. By sharing the news, we form a positive image of the company as an advanced coal mining enterprise, as well as a reliable and responsible.

Eastern mining company (EMCO) is a leading producer of energy grades of coal with extraction

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Strategy

We've created different rubrics and categories for content to be interesting and engaging

We've focused on future specialists who plan to connect their lives with the coal mining industry. We explained where and in what specialties it is worth studying to become a candidate for employment in the EMCO

We've showed career growth opportunities using real examples. This generated serious interest from candidates to work in the company

We've regularly entertained subscribers with informative posts — of course, related to coal, machinery, the mining process and the company as a whole

We've created different contests, participants get the opportunity to win merch from the company or gifts from its partners

We've also created animation — we add the information content with bright and engaging videos

We've added creative stories to the Instagram to keep the audience's attention to the account.

We like to communicate with our audience, so incoming requests from users are moderated daily on behalf of the company

Our content strategy for the Eastern mining company

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Examples of animations

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Examples of designed images

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The chosen strategy is also a living example of how content can organically attract a new audience

[ Strategy ]

The coverage of publications in the account is 50-80% of the number of subscribers. At the same time, most of the posts regularly appear in the "Interesting" section, attracting up to 30% coverage.

This is how we have built a content strategy that successfully solves the problem of attracting job seekers and increases their interest in working in the company, as well as forms a reliable brand as a worthy employer and a leading organization in the industry.