[ case ]

How we received 267 B2B leads worth $4,5 for a Glass factory

Autor: Artyom Stennikov

Glass factory

[ RESULTS IN 3 MONTHS ]

leads

267

Cost per lead

$4,5

Money spent

$1,220

We were contacted by the factory "Eva Glass", which specializes in a wide range of glass products such as oil bottles, juice bottles, jars, water bottles and others. Supplies of goods are exported directly from the glassware factory to European countries like Poland, Latvia, Lithuania.

Сlient

The main goal is to grow requests with social media.

Factory "Eva Glass"

[ who are ]

Main goal

Campaign objective "Leads". The main tool for receiving requests, which gives the opportunity to fill a contact form (name and phone number) if the company doesn't have a website.

01

02

The basic logic of setting up the audience was to show ads to two key segments: owners of alcoholic beverages production and owners of wholesale of kitchenware. We showed ads to the audience with overlapping interests after analyzed the portrait of the target audience and the key characteristics of the products.

03

Location. European and African countries, CIS countries, as well as Saudi Arabia were chosen as countries for the showing advertising.

Our advertising strategy for Glass factory

[ our strategy ]

Static ads were prepared for the launch of the advertising campaign

[ Static ads ]

We worked without a website, so we chose a carousel as the format - this allows users to get to know the products at the first touch of the ad and without going to another website.

Money spent