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How we gained 125k+ followers and got a monthly reach of 1,5 million on TikTok for the appliance store in 3 months
[ case ]
$50,000
Spent money
$900,000
Earned money
125,303
Followers
3￠
Cost per follower
Appliance store
[ RESULTS IN 3 MONTHS ]
HOLODILNIK.RU is an e-commerce international store specializing in the sale of electronics and home appliances.
About our client:
About our client:
Сlient
The main goal is to create, fill and promote the brand account on a new platform.
HOLODILNIK.RU
[ who are ]
Main goal
More than 15 years on the market
In the top 10 Russian e-commerce companies
Website with good conversion rates
Successful Instagram presence
Clear segmentation of customer portraits
Revenue for 2021 is $ 464,212,000
In the top 10 Russian e-commerce companies
Website with good conversion rates
Successful Instagram presence
Clear segmentation of customer portraits
Revenue for 2021 is $ 464,212,000
The client has set the following tasks to us
Form a new marketing channel with leading traffic to the website.
1.
[ TASK ]
Gather a loyal community and reach 1M unique users to increase brand awareness.
2.
Why they should have chosen TikTok?
[ why tiktok ]
Monthly audience over 36 million.
01
02
43% of solvent audience in age between 25 and 44.
03
The highest level of engagement among social media.
04
90% of users access to app couple times per day.
05
Platform algorithms help to get organic reach at the begining.
Tools to achieve our goals
[TOOLS ]
Promoting ads with traffic to the website.
Boost impressions for increasing organic reach and Engagement Rate.
Improve brand awareness, increase traffic.
Tools to achieve our goals
[TOOLS ]
Provide user-generated content along with increasing brand awareness and followers.
Answers your audience's questions and helps you build trust, improve conversions and generate leads.
Gives feedback and ideas from your customers and audience members in real conversations.
Create a content strategy
Write scripts
Select a location
Audition of actors
Analyze results
Publish content
Edit videos
Shooting day
OUR STRATEGY FOR TIKTOK PROJECTS
[ OUR STRATEGY ]
For example, let's look at two promotions:
We hold a brainstorming session and form a document with the target audience for a better selection of the audience for each social media advertising campaign.
- Gaming goods (computers, mouses, mats, gaming chairs)
- Musical goods (speakers, headphones)
We hold a brainstorming session and form a document with the target audience for a better selection of the audience for each social media advertising campaign.
The audience is selected depending on the promotions
[ our strategy ]
Running a Tiktok is a continuous process of improving, increasing relevance and adding unique elements. That is why it is important to always have new ideas for Tiktok and be able to implement them, so that the blog will be interesting to the public and the number of views and followers will grow in future.
None of the existing channels gives organic reach like Tiktok.
None of the existing channels gives organic reach like Tiktok.
Every fifth resident of Russia knows about the HOLODILNIK.RU
[ TIKTOK]
We ranked among the top accounts in Eastern Europe and the top ads in Russia
[ RESULTS ]
In just three months we've gained 125K followers with a regular monthly gain of 35K people
[ RESULTS ]
125,303
Followers
$900,000
Earned money
$50,000
Spent money
3¢
Cost per follower
1,500,000
Monthly reach
15%
ER
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