[ case ]

How we gained 125k+ followers and got a monthly reach of 1,5 million on TikTok for the appliance store in 3 months

Appliance store

[ RESULTS IN 3 MONTHS ]

Spent money

$50,000

Earned money

$900,000

Followers

125,303

3￠

Cost per follower

HOLODILNIK.RU is an e-commerce store specializing in the sale of electronics and home appliances.

About our client:

Сlient

The main goal is to create, fill and promote the brand account on a new platform.

HOLODILNIK.RU

[ who are ]

Main goal

More than 15 years on the market
In the top 10 Russian e-commerce companies
Website with good conversion rates
Successful Instagram presence
Clear segmentation of customer portraits
Revenue for 2021 is $ 464,212,000

The client has set the following tasks to us

Form a new marketing channel with leading traffic to the website.

1.

[ TASK ]

Gather a loyal community and reach 1M unique users to increase brand awareness.

2.

Why they should have chosen TikTok?

[ why tiktok ]

Monthly audience over 36 million.

01

02

43% of solvent audience in age between 25 and 44.

03

The highest level of engagement among social media.

04

90% of users access to app couple times per day.

05

Platform algorithms help to get organic reach at the begining.

Tools to achieve our goals

[TOOLS ]

Promoting ads with traffic to the website.

Boost impressions for increasing organic reach and Engagement Rate.

Improve brand awareness, increase traffic.

Tools to achieve our goals

[TOOLS ]

Provide user-generated content along with increasing brand awareness and followers.

Answers your audience's questions and helps you build trust, improve conversions and generate leads.

Gives feedback and ideas from your customers and audience members in real conversations.

OUR STRATEGY FOR TIKTOK PROJECTS

[ OUR STRATEGY ]

Create a content strategy

Write scripts

Select a location

Audition of actors

Shooting day

Edit videos

Publish content

Analyze results

For example, let's look at two promotions:

Gaming goods (computers, mouses, mats, gaming chairs)
Musical goods (speakers, headphones)

We hold a brainstorming session and form a document with the target audience for a better selection of the audience for each advertising campaign.

The audience is selected depending on the promotions

[ our strategy ]

Running a Tiktok is a continuous process of improving, increasing relevance and adding unique elements. That is why it is important to always have new ideas for Tiktok and be able to implement them, so that the blog will be interesting to the public and the number of views and followers will grow in future.

None of the existing channels gives organic reach like Tiktok.