DECEMBER 22 - JANUARY 22
General launch.
Testing different audiences to find best one (wide, interests (medicine, travelling, Canada), geo (UAE, Dubai, Abi-Dhabi)

iPANAC Consulting LLC is a leading immigration consultancy firm specializing in Canadian immigration services

Advertising tasks

Сlient

Creating and testing different advertising audiences
Identification of target audience
Identification of the most stable advertising campaigns for stable weekly traffic on requests
Attract as many people as possible to attend the event

iPANAC Consulting LLC

[ who are ]

Creating ad banners for event

[ Banners ]

Our promotion funnel

[ strategy ]

Initially, the client came with a request to generate as many applications as possible for an event dedicated to migration to Canada

From the very beginning we chose WhatsApp Messages for marketing - we tested a wide audience, as well as by interests (medicine, travelling, Canada)

We targeted English-speaking and Russian-speaking people

Messages is the fastest way to start communication

direct and what’s app messages requests

answering additional questions

Ticket booking

people who are interested in immigration to canada

purchase

refuse of application

non-target lead

Our strategy

[ Strategy ]

At first we targeted the major cities of the UAE - Dubai and Abu Dhabi, these cities showed high CPM and CPL, so we decided to expand the audience and target the whole UAE - Facebook independently targeted the major cities

we lowered the CPL
increased the number of leads

Wide audience:
353 leads, CPL 12.53 AED (69% qualified)
Audience by interest:
Medicine - 52 lead, CPL 22.08 AED (80% qualified)
Travelling- 143 leads, CPL 9.57 AED (68% qualified)
Canada - 1 leads, CPL 139.92 AED (0% qualified)

Results

best working audience:

After the Event was over, we decided to continue working on services, so we launched new advertising campaigns in order to find people who want to use legal services .
Since the previous ad campaigns worked very well, we decided to do similar ones and we weren't wrong because the cost per lead stayed about the same, even though it was a commercial offer. We received leads with 0% qualification

Our strategy

[ Strategy ]

We also had a small event that the client had only notified us about 5 days before and we needed to run the ads quickly.

However, we still got very good results because the Facebook account was already well optimized and we got 47 leads for only 2.77 AED.

Wide audience:
47 leads, CPL 2.77 AED (64% qualified)

Results

best working audience: