How we created
a new visual identity
for a holiday homes
company

ABOUT THE COMPANY

Meerak is a company that manages properties as vacation homes instead of their owners. Its five core service areas are property marketing, guest screening, dynamic pricing, property maintenance, and guest services. The case is therefore positioned around presenting the company as a professional property-management partner and communicating its services in a clearer, more consistent way.

The existing visual presence needed a complete renewal. The presentation identifies three concrete problems in the old design:

• Inconsistent theme: photos used very different filters, colours and overall visual moods.
• Random content: posts appeared without a clear connection or coherent content structure.
• Poor image quality: blurry and pixelated visuals made the grid look unprofessional and unappealing

The challenge was not simply to make individual posts look better. The goal was to build a coherent visual system that could communicate the brand consistently across the account and later be extended to other brand assets.

The new identity had to create a more professional, coherent and recognisable presentation of the company. WGG Agency organised the work around four main areas identified in the presentation:

• Visual renewal
• Full rebranding
• Video production
• Brand message

These four areas formed the framework for the implementation process and connected the visual redesign with content production and brand communication..

The solution combined a visual identity renewal with content and video production. Instead of treating the Instagram account as a collection of separate posts, the project created a consistent system for presenting the company and its services.

• A unified visual direction replaced the inconsistent old feed.
• Content was organised around a clearer and more professional communication style.
• New visual assets were created to support educational and commercial messages.
• Professional models were used for Reels production.

The same design logic was later requested for the company profile and landing page.

The implementation followed a staged process. The sequence below keeps the logic of the source presentation while making the case easier to understand as a complete project.
01 — Audit the existing account
We reviewed the existing visual grid and identified the inconsistency of styles, random content structure and weak image quality described in the presentation.
02 — Define the new visual direction
The project moved from isolated post design to a consistent visual identity, with a unified look and a clearer relationship between different content pieces.
03 — Build the four workstreams
Visual renewal, full rebranding, video production and brand message became the main areas of work.
04 — Renew the content system
The new design introduced a much more controlled visual language and a consistent content presentation across the account.
05 — Produce professional Reels
Highly professional models were hired for Reels production, adding a human and video-led layer to the renewed brand presence.
06 — Extend the identity beyond Instagram
After seeing the renewed account, the client requested design work for the company profile and landing page, extending the visual system to additional touchpoints.

The renewed account was not limited to decorative redesign. The new examples communicate specific business topics and customer-facing messages, including the services Meerak manages, short-term rental positioning, property management, guest screening and reasons to work with the company.
This created a clearer relationship between the visual system and the company's actual value proposition: the design became a tool for explaining the business, not only a visual refresh.

A dedicated part of the implementation was Reels production. Highly professional models were hired for the client's Reels production. This introduced a more dynamic format for communicating the brand and its expertise.
The examples shown in the presentation combine short-form video, on-screen messaging and professional presentation to make the account more engaging and human.

The comparison makes the main transformation visible: the old grid is described as inconsistent and disconnected, while the new version uses a much more coherent visual language and a stronger hierarchy of content.

The source presentation does not provide numerical marketing metrics such as leads, revenue, ad spend or ROAS for this project. Therefore, no numerical performance figures are added here. The documented project outcome is qualitative but concrete: the client liked the new account design enough to request additional design work for the company profile and landing page.

• New visual identity implemented for the account.
• Professional Reels production added to the content system.
• Client requested company profile design.
• Client requested landing page design.

The case shows a consistent chain from problem to implementation to outcome:

• The existing account had a clearly identified visual problem.
• The project defined four focused workstreams instead of changing isolated posts one by one.
• The renewed visual system was supported by new content and professional video production.
• The resulting design was valuable enough for the client to extend the work to the company profile and landing page.

Looking for similar results for your business in Dubai? Contact WGG today for a free consultation