Aesthetic meets strategy: designing a visual system that converts
We began by creating a new color palette for the Instagram profile, choosing soft, light tones to deliver a fresh, trendy, and visually appealing aesthetic — perfectly aligned with the brand’s youthful and modern identity.
Then we updated the avatar to reflect the refreshed brand identity. Next, we optimized the bio with emojis and a clean structure to make the profile instantly more engaging and user-friendly.
Designing custom covers and adding new rubrics
Designed consistent custom covers
Organized content into clear rubrics: About, Reviews, Lips, Eyes, Q&A