How we transformed
a local cosmetics brand into a trend-driven instagram presence

We rebuilt the brand's Instagram from scratch to connect with modern beauty lovers

Noniz beauty

Founded in 2020

Affordable, high-quality makeup products

Mission: Empower women through accesible cosmetics

The main aim:

To reposition the brand to appeal to a younger, trend-driven audience on Instagram

To create: visual identity, content structure, emotional connection
The client require: Soft, light, pastel visual style (especially pink), better positioning, modern Instagram presence

Task:

Decision:

Make the profile visually appealing and on-trend, Increase engagement, along with organic follower growth, the brand should gain a stylish and professional positioning

The starting point: A beauty brand without a brand

• No cohesive color palette
• A generic bio and unbranded avatar
• No clear content strategy
• Low engagement and a lack of visual consistency

Aesthetic meets strategy: designing a visual system that converts

New color pallette

We began by creating a new color palette for the Instagram profile, choosing soft, light tones to deliver a fresh, trendy, and visually appealing aesthetic — perfectly aligned with the brand’s youthful and modern identity.

Changing avatar color

Then we updated the avatar to reflect the refreshed brand identity. Next, we optimized the bio with emojis and a clean structure to make the profile instantly more engaging and user-friendly.

Designing custom covers and adding new rubrics

Designed consistent custom covers
Organized content into clear rubrics: About, Reviews, Lips, Eyes, Q&A

Fresh, trend-focused content designed to engage the audience

At the client’s request, we implemented a lighter, more modern design using pastel tones — with pink becoming the new signature color for the logo.

Modern, light and pink - our trendy content

Content Pillars

To keep our audience engaged and the feed strategically balanced, we divided the content into four key pillars:

Finaly we created new content rubrics built to inspire and convert