How we achieved 30% lead qualification with cost per lead 56 AED for Dubai based Real estate startup

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How we achieved 30% lead qualification with cost per lead 56 AED for Dubai based Real estate startup

[ Case ]

Oasis Capital - a startup in Real Estate market

A new Real Estate agency

in Dubai

Focused on Off-plan projects

Investments, and exclusive launches

[ About the client ]

No previous branding

Or social media advertising experience

[ Main goals ]

Goals and challenges

[ 2 ]

Launch lead generation campaigns

[ 3 ]

Stand out from typical real estate agencies visually

[ Main challenge ]

Main challenge: Initial leads were too expensive and of low-quality

[ 1 ]

Build brand awareness from scratch

To meet our goals, we strategically divided the work into the following key areas:

[ Work stages ]

Step 1

Instagram content creation

Step 4

Google Ads

Step 2

Instagram, Facebook advertising

Step 3

Website development

To stand out on the market, we reinvented our Real Estate profile on instagram

[ Instagram strategy ]

Most real estate profiles look the same — we designed something that doesn’t

Typical Real Estate Instagram Profile

Generic layout
Repetitive property posts
No personality or style
Hard to differentiate from competitors

Trendy, editorial feel
Branded, clean, and modern
Builds trust and instantly stands out

Our Visual Strategy

Reels & Trendy Posts

To grab attention

To interact with brand

Informative carousels & Stories Highlights

Direct CTAs, Forms, and Booking a Consultation

[ Instagram results ]

As a result of our Instagram content, we started getting organic, qualified leads directly from posts and Reels

Recognition

Interest

Conversion

To get leads

A magazine-style layout to improve brand perception

[ Instagram strategy ]

We enhanced brand awareness by developing a fully customized visual identity tailored to the target audience

Using trends with purpose: strategic formats that drove reach and relevance

[ Instagram strategy ]

We enhanced brand awareness by developing a fully customized visual identity tailored to the target audience

Our goal was to:

Capture audience attention through dynamic content

[ 1 ]

Increase reach and engagement

[ 2 ]

Keep the client’s account relevant and top-of-mind

[ 3 ]

Attract a steady flow of new, interested followers

[ 4 ]

[ Instagram results ]

Our account achieved approximately 250% growth in reach and engagement within just three months

1 month

Account reached - 8565 users

2 month

Accounts reached - 19K users

3 month

Accounts reached - 27K users

[ Meta Ads ]

Launching Meta Ads: Early Challenges & Smart Adjustments

Starting from scratch

1 Challenge

We built brand awareness in a competitive market, engage a cold audience, drive traffic with no existing base

Our strategic response

2 Challenge

Selected two key GEOs — United Kingdom and Germany — to test lead potential from European investors

Teaser campaigns

Examples of teasers

3 Challenge

Instead of advertising specific projects, we launched teaser content that highlighted the agency and its unique offerings

[ Meta Ads results ]

First results of Meta for Facebook Ads

The average cost per lead was 117.75 AED, but the lead quality didn’t meet our expectations

[ Final results ]

From Strategy to Results: How we cut CPL by 50% and boosted lead quality

[ 2 ]

Introduced new targeting and creative hypotheses

[ 3 ]

Relaunched the external lead form, reducing CPL to 56 AED

[ 4 ]

Improved lead qualification rate to 30%

[ 1 ]

Increased the monthly Ad budget to 12,000 AED

Five of our European leads scheduled in-person meetings with a broker in Dubai.

AED 56

CPL

214 Leads

AED 12 000

Budget

27 000+

Instagram accounts reached

[ Results ]

Final results

30%

Qualification

Anna Voskresenskaya

Author - Relationship manager in content marketing department

Services

Social Media Marketing

Real estate promotion

Real estate development marketing

Lead qualification services

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