Lead Generation is a format of advertising on social media that allows you to collect data (number, name, email, etc.) within the application form without going to the website
Why is 'lead generation' a good alternative to the website?
The main disadvantage of the format is a large percentage of non-qualified requests. This can be random requests, wrong phone numbers, etc. This problem is leveled out by the low cost per lead, hence the qualified request is obtained at a good cost
In order for the user to leave a request, it is required to click on the button in the ad and enter the data and click 'Send'. Then the person's contacts can be automatically sent to the email or CRM system