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How we generated
7,542 clients and 3.7M AED revenue for “The doctor’s diet” company

[ Case ]

The doctor’ diet - a company that creates personalized diet plans based on DNA

The challenge:

The client was already running ads, but the CPL was too high

Main aim:

Reduce CPL and increase efficiency of existing ad spend
[ About the client ]

Approach:

We audited the existing campaigns, tested new creatives, and optimized targeting to reduce wasted spend and improve lead quality
[ Point A ]

Before: Expensive leads
and repeated Facebook restrictions

Initially, the cost per lead ranged from $7.08 to $29.50

Data-Driven strategy: targeting arabic-speaking audiences and using the power of video reviews

[ Our strategy ]
The map of our target market: reaching arabic-speaking audiences
Proven through testing: video reviews from real customers drive trust and impact

As a result: In 16 months of work, we've acquired 7,542 clients, with a minimum total purchase value of 3,771,000 AED

Country

Requests

Cost per request, AED

Clients

Cost per client, AED

Amount spent, AED

[ Results ]

Results in priority countries

UAE

10 142

10,28

1 932

55,31

106 874

Jordan

26 222

4,41

2 138

55,09

117 863

KSA

14 912

6,98

1 447

74,19

107 405

Country

Requests

Cost per request, AED

Clients

Cost per client, AED

Amount spent, AED

[ Results ]

Results in less priority countries

Bahrain

2020

9,55

243

82,24

19 985

Qatar

2824

12,49

747

47,42

35 434

Kuwait

6358

9,92

799

80,4

64 242

Oman

3877

8,45

143,65

80,4

33 907

485 710 AED

Budget

3,771,000 AED

Total revenue

66 355

Requests

7 542

Number of new clients

[ Results ]

Our Ads generated 7,542 new clients with 485,710 AED in just 16 months

8.8

Cost per request

64,28 AED

CPL

Author - Relationship manager in content marketing department
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