• Customer had no paid social or PPC Google advertising
• The client didn’t have a sales funnel
• The client made small attempts to promote through raising posts on Instagram

Our client is an entrepreneur. He has an online store selling cases and accessories for Apple in Lebanon

[ who are ]

Problems

Preparation of recommendations for optimization and completion of the online store (generally the site was built normally, but there were no basic features such as traffic tracking, catalog for integration and customer base collection)

01

02

Marketing product packaging and creation of brand (customer had almost no brand, there was only a logo)

We began by performing the following tasks

[ our strategy ]

03

Technical setup: advertising manager Facebook, connecting Shopify, Pixel installation, setting tracking goals, collecting catalogs for different tasks, gathering audiences

Special targeting settings

We decided to target on Instagram platform in conjunction with pixels and direct integration in Shopify

[ USAGES ]

Product catalogues

Product categories selections

Dynamic retarget

The main conversion tools:

We created promotional ads

[ PROMOTIONAL ADS ]

This was made possible by the brand’s new positioning, new delivery policy and reaching the audience. Average CTR was 1.3%

In just 2 months we launched 29 advertising campaigns

[ RESULTS ]

All of them were launched through conversion to online store. By testing tools and selecting audiences, we have achieved CPL= 0.91$ and CR= 32.5%.

We were able to increase the average check with innovative delivery conditions and new product packs by category. Despite the fact that we have increased the average check CPO (Cost Per Order) remained the same.

Based on CPL and CPO indicators we can calculate that for one order we paid 3 dollars. This is the 10% of the average check.