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[ case ]
How we made $45,000 in two months selling iPhone cases in Lebanon with a $4,000 budget
Case X
[ RESULTS IN 2 MONTHS ]
Average check
$30
Budget
$4000
Total revenue
$45 000
Orders
1501
• Increase brand awareness and user confidence
• Increase online store profit
• Become the main seller of iPhone cases in the Lebanese market
• Increase online store profit
• Become the main seller of iPhone cases in the Lebanese market
Main goals
• Customer had no paid social or PPC Google advertising
• The client didn’t have a sales funnel
• The client made small attempts to promote through raising posts on Instagram
• The client didn’t have a sales funnel
• The client made small attempts to promote through raising posts on Instagram
Our client is an entrepreneur. He has an online store selling cases and accessories for Apple in Lebanon
[ who are ]
Problems
[ our strategy ]
We began by performing the following tasks
Marketing product packaging and creation of brand (customer had almost no brand, there was only a logo)
02
01
Preparation of recommendations for optimization and completion of the online store (generally the site was built normally, but there were no basic features such as traffic tracking, catalog for integration and customer base collection)
Technical setup: advertising cabinet Facebook, connecting Shopify, Pixel installation, setting tracking goals, collecting catalogs for different tasks, gathering audiences
03
Special targeting settings
We decided to target on Instagram platform in conjunction with pixels and direct integration in Shopify
[ USAGES ]
Product catalogues
Product categories selections
Dynamic retarget
The main conversion tools:
We created promotional ads
[ PROMOTIONAL ADS ]
This was made possible by the brand’s new positioning, new delivery policy and reaching the audience. Average CTR was 1.3%
In just 2 months we launched 29 advertising campaigns
[ RESULTS ]
All of them were launched through conversion to online store. By testing tools and selecting audiences, we have achieved CPL= 0.91$ and CR= 32.5%.
We were able to increase the average check with innovative delivery conditions and new product packs by category. Despite the fact that we have increased the average check CPO (Cost Per Order) remained the same.
Based on CPL and CPO indicators we can calculate that for one order we paid 3 dollars. This is the 10% of the average check.
We were able to increase the average check from $10 to $30
[ RESULTS ]
Average check
We received the following results in 2 months
[ RESULTS ]
$30
1501
Orders
$45 000
Total revenue
CPO
$3
34,5%
CR
$4000
Budget
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