Classic Dance Studio is a ballet school for kids with several locations across Dubai. We refreshed its Instagram, launched AI and real-footage reels, and built a Meta + Google lead engine — from a 9-day WhatsApp test to lead-gen campaigns that turned parents' interest into trial bookings.
A ballet school for kids with several locations across Dubai — classes for little dancers, trial lessons every week and a warm, professional team.
The goal: a steady flow of parents booking trial classes in every location — with enough awareness for a multi-location brand and direct response at a healthy cost per request.
A multi-location kids' studio needs two things at once: awareness in every neighbourhood and parents who actually book. Each problem we found got its own answer.
A quick, local WhatsApp test (Sept 22–30) sent parents straight into a chat with the studio. The conversations were good — but at about AED 64 per lead the channel could not carry every location.
We used what parents asked in those chats to fine-tune offers and copy, then switched to lead-gen forms with one-click trial booking, local CTAs and animated benefit-led ads aimed at parents and moms near each studio.
Calculated: 1,000 ÷ cost per lead
The audit showed audiences that were far too broad, a messy keyword structure, campaigns optimised for clicks instead of sign-ups — and data so mixed that it hid what actually worked for local parents.
We narrowed audiences with demographic limits and geo targeting, rebuilt ad groups with exact match and negative keywords, switched goals to lead forms and landing-page conversions, and sent every contact into Bitrix.
After a month-long test the data was clear: Performance Max spent heavily but brought almost nothing — while search and brand campaigns turned clicks into real customers.
We turned Performance Max off and moved the money to search and brand campaigns that delivered form submissions, WhatsApp messages and calls — keeping Demand Gen for awareness across Google surfaces.
Calculated from Bitrix deals ÷ spend per campaign
New grid, location Highlights, AI + real reels, stories and animated banners.
Local click-to-WhatsApp ads to learn what parents ask.
Lead forms, local offers, moms & caregivers near the studios.
Clean structure, conversion goals; PMax off, budget to Search & Brand.
One flow of requests, tracked end-to-end in Bitrix.
We made the grid neat and organised and added location Highlights so everything is easy to find. Each post says one thing — a class type, trial info, practice times or a local offer.
Highlights like JLT, Reviews and Dubai Hills help parents find what they need in seconds. When ads bring people to the page, the consistent visuals back up the ad and make the next step obvious: try a class, get trial details or reach out.
Redesigned feed with location HighlightsWe mixed studio footage with AI-enhanced scenes to create eye-catching reels and short videos that felt at home on Dubai social feeds.
With Burj Khalifa backdrops, holiday-themed clips and real classroom moments, every video told a quick story that sparked curious clicks. Combining AI and real rehearsal footage kept production fast and the content relatable for parents.
AI + real footage reelsWe treated Instagram Stories as the fastest way to promote: invitations, seasonal offers and referral promos that felt timely and relevant.
Bright, always on-brand templates made dates, incentives and locations pop, so parents could act with a single tap. Story views grew, trial offers were picked up faster, and WhatsApp clicks and sign-ups kept coming in.
On-brand story templatesWe put the banners in motion to show parents the key benefits — trial prices, better posture — in a single swipe.
Each banner combined movement, clear calls to action and location info, so people booked or signed up for a trial without extra steps. The ads got noticed more, and booking through WhatsApp became effortless.
Motion banners for Meta AdsWe built a specific audience for the studio, then focused on the areas around the Dubai studios, showing the best offers and location-specific CTAs to the people most likely to sign up.
This cut wasted spend, lifted ad performance and became the backbone of the Meta campaigns.
We tested quick, local WhatsApp ads that sent parents straight into a chat with the studio. The first run brought 34 quality leads at about AED 64 each.
Those first conversations showed us what parents wanted — and helped us fine-tune offers, ad copy and calls to action for the campaigns that followed, which performed even better.
First WhatsApp campaign runNext, we made short animated ads with voiceovers and offers that felt personal and urgent. Real class footage kept the visuals authentic.
These voice-led banners stood out, made the value clear and let people book a trial with one tap — a format that worked perfectly for holiday pushes and events on Meta.
Voice-led promo videosWe focused targeting on women living near the studio — mostly moms and caregivers, since they are usually the ones who sign kids up for classes.
Speaking directly to local families brought more people through the door and into WhatsApp, and saved budget by not showing ads to people unlikely to be interested.
We went all-in on lead generation with focused forms and location-specific ads. Signing up for a trial took just one click.
Direct messages from the ads started genuinely good conversations. Every lead went straight into the CRM, turning ad interest into trial bookings we could track.
Lead-gen campaign results in Ads ManagerWhatsApp test (9 days) vs lead-gen (66 days)
Calculated: 1,000 ÷ cost per lead
We treated the campaign as a performance engine, not a showcase. Early WhatsApp and Meta audience tests gave us the clues; then we focused on parents and women near the studio, switched to animated benefit-led ads with local offers, and optimized for leads instead of clicks.
Fresh creatives (AI + real footage), clear CTAs (trial pricing, book a free trial) and easy ways to chat (WhatsApp + direct messages) kept people engaged. Sending leads into Bitrix showed where each one came from — so every budget shift brought better returns.
The audit showed why spend was not turning into bookings — and the issues were hiding what actually worked for local parents searching for kids' classes.
The fix gave us cleaner bidding signals, fewer wasted clicks and a simpler path from search to booking — so we could scale what converts while lowering the cost per lead.
We reviewed the layout, calls to action and microcopy so every ad click had a simple path to booking.
Working closely with the client, we tested CTA wording, placement and form length, and tracked form submissions and WhatsApp clicks — insights that fed straight back into Google and Meta to improve lead quality and lower the cost per lead.
Landing page built to convertWe optimised the account for conversions: tighter keyword groups, negative keywords and bids aligned with conversion events. Within a couple of weeks site activity grew, as ads showed for the most relevant searches and budget moved away from weak spots.
Early data showed which campaign types worked — search intent versus broad Performance Max — and where the easy wins were. That fast feedback let us shift spend to the converting campaigns and searches, lowering the cost per lead as the month went on.
Captured parents actively searching for kids' ballet classes — the first leads.
Converted people already looking for the studio by name.
Drove impressions and awareness across Google surfaces.
Spent heavily with few leads — switched off after the test.
Performance Max spent a lot but brought few leads, while search and brand campaigns were far better at turning clicks into customers.
We switched PMax off and moved the budget to search and brand campaigns that delivered form submissions, WhatsApp messages and calls. Efficiency jumped right away: higher-quality traffic for the same or less money, and a real view of cost per lead.
Once keywords were refined, wasted PMax spend was cut and bids matched conversions, lead flow became predictable and scalable — demand gen for awareness, search and brand for ready-to-book parents.
From Sept 22 to Dec 4 we got Meta and Google working together: 656 requests through forms, messages and calls — 422 of them directly from lead generation campaigns — and 35 confirmed deals in Bitrix.
From a 9-day test to both channels working together
Google Ads, tracked end-to-end in Bitrix
AI and real reels, animated banners and seasonal promos; precise audiences and keywords; WhatsApp conversations and end-to-end tracking in Bitrix. Together they grew lead volume, cut the cost per lead and turned into real bookings.
A great result for a multi-location studio that needs both awareness and direct response. Now the studio has a formula it can repeat to grow in every new location.
We treated the project as a performance engine, not a showcase: test fast, keep what converts, and move budget only where requests turn into bookings.
requests via forms, messages & calls
leads from Meta lead-gen campaigns
WhatsApp, Instagram, Maps & call actions
confirmed deals closed in Bitrix
average cost per request
more Meta requests: 34 in the test → 356 in lead gen
We'll build the same Meta + Google lead engine for your studio or school.
