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How we've got 25 million views on TikTok and 908 leads for dental clinic in 6 month
[ case ]
Dental clinic
908
Qualified leads
$5,600
Spend money
$120,000
Earned money
[ RESULTS IN 6 MONTH ]
Dental clinic has 27 clinics in Eastern Europe.
Our customer had used targeted advertising on social media like Instagram, Facebook and PPC-advertising in Google Ads.
Our customer had used targeted advertising on social media like Instagram, Facebook and PPC-advertising in Google Ads.
ADS Strategy
Audience Request
They wanted to attract new clients from TikTok but their TikTok account didn’t work at all.
TikTok as a new marketplace for attracting clients
[ who are ]
02
We've improved profile design and description
We've done audit of the TikTok account
01
03
We've tested different types of content (entertaining, informative, expert, tips dental processes)
04
We've created ‘’smart jaw with braces’’ to engage audience
05
We've analyzed tests' results and optimized our strategy
Our TikTok strategy
[ our strategy ]
As a result we've got views increasing and jumped on TikTok trends
[ RESULT ]
Before 151 views
After 36,3K views
Our organic results on TikTok
[ organic results ]
Viral video with smart jaw gave us growth
[ VIRAL VIDEO ]
‘’Smart jaw with braces’’ became popular and got 14 millions of views in couple days.
We've used tool ‘’lead generation’’ on TikTok
01
Our ads strategy for TikTok
[ ADS strategy ]
02
We've created special form to collect leads
03
We've made ads video shooting with dentists. Videos pushes on the pain points of a potential client, with "pain" described very simply: "Are you ashamed to smile?" and etc
Qualified leads
The results we've received
in 6 month:
[ RESULTS ]
$5,600
Spend money
908
168
Qualified leads converted into clients
Earned money
$120,000
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