[ case ]

How we've got 25 millions views on TikTok and 908 leads for dental clinic in 6 month

Autor: Artyom Stennikov

Dental clinic

Qualified leads

908

Spend money

$5,600

Earned money

$120,000

[ RESULTS IN 6 MONTH ]

Dental clinic has 27 clinics in Eastern Europe.
Our customer had used targeted advertising on social media like Instagram, Facebook and PPC-advertising in Google Ads.

ADS Strategy

Audience Request

They wanted to attract new clients from TikTok but their TikTok account didn’t work at all.

TikTok as a new marketplace for attracting clients

[ who are ]

[ our strategy ]

Our TikTok strategy

We've improved profile design and description

02

01

We've done audit of the TikTok account

We've tested different types of content (entertaining, informative, expert, tips dental processes)

03

We've created ‘’smart jaw with braces’’ to engage audience

04

05

We've analyzed tests' results and optimized our strategy

As a result we've got views increasing and jumped on TikTok trends

[ RESULT ]

Before 151 views

After 36,3K views

Our organic results on TikTok

[ organic results ]

Viral video with smart jaw gave us growth

[ VIRAL VIDEO ]

‘’Smart jaw with braces’’ became popular and got 14 millions of views in couple days.

[ ADS strategy ]

Our ads strategy for TikTok

We've created special form to collect leads

02

01

We've used tool ‘’lead generation’’ on TikTok

We've made ads video shooting with dentists. Videos pushes on the pain points of a potential client, with "pain" described very simply: "Are you ashamed to smile?" and etc

03

Qualified leads