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How we've got 25 million views on TikTok and 908 leads for dental clinic in 6 month
[ case ]
Dental clinic
Qualified leads
908
Spend money
$5,600
Earned money
$120,000
[ RESULTS IN 6 MONTH ]
Dental clinic has 27 clinics in Eastern Europe.
Our customer had used targeted advertising on social media like Instagram, Facebook and PPC-advertising in Google Ads.
Our customer had used targeted advertising on social media like Instagram, Facebook and PPC-advertising in Google Ads.
ADS Strategy
Audience Request
They wanted to attract new clients from TikTok but their TikTok account didn’t work at all.
TikTok as a new marketplace for attracting clients
[ who are ]
[ our strategy ]
Our TikTok strategy
We've improved profile design and description
02
01
We've done audit of the TikTok account
We've tested different types of content (entertaining, informative, expert, tips dental processes)
03
We've created ‘’smart jaw with braces’’ to engage audience
04
05
We've analyzed tests' results and optimized our strategy
As a result we've got views increasing and jumped on TikTok trends
[ RESULT ]
Before 151 views
After 36,3K views
Our organic results on TikTok
[ organic results ]
Viral video with smart jaw gave us growth
[ VIRAL VIDEO ]
‘’Smart jaw with braces’’ became popular and got 14 millions of views in couple days.
[ ADS strategy ]
Our ads strategy for TikTok
We've created special form to collect leads
02
01
We've used tool ‘’lead generation’’ on TikTok
We've made ads video shooting with dentists. Videos pushes on the pain points of a potential client, with "pain" described very simply: "Are you ashamed to smile?" and etc
03
Qualified leads
The results we've received
in 6 month:
[ RESULTS ]
$5,600
Spend money
908
168
Qualified leads converted into clients
Earned money
$120,000
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