How we increased brand awareness and received 66 messages and 17 bookings for Pet well clinic – Dubai-based client

Pet well is a newly launched pet care clinic in Abu Dhabi. Their goals were to increase brand awareness and to attract customers.

Pet Well Clinic offers you a pet clinic in Abu Dhabi that is equipped and staffed with the best possible care you may ever get for your pet.

The challenge was to create an advertisement for Pet Well Clinic that would be:

• Instantly recognizable as pet clinic campaign
• Distinct from competitors
• Conversion - focused

First, we made 2 carousels, the idea of which was that when scrolling through them, the picture would be continuous, due to which the client’s interest in viewing the carousel in full should increase.

And after creating the carousel, we made statistics with very advantageous offers, highlighted in color and written in bold to successfully attract attention.

We created two carousels designed so that scrolling would show a continuous picture, aiming to increase client interest in viewing the full carousel.

The dog photos were taken from stocks, with color correction and background removal done in Photoshop. The background color was chosen bright to be sure to attract the clients attention, the colour was chosen using a color wheel, based on the green from the brand book but lighter. The paws as listing icons were taken from the logo. And the idea of making a table was used to simplify information perception.

The cat carousel was made on the same principle as the first. Brings most appointments to clinic.

We created more offers with the complex services, as the carousel banners showed good results.

The creation process is similar to carousels, but the idea is already in the enticing offers

The first version of the statics looks like this:

Then we edit more ads!

To convey the meaning of teasers visually, we used Kling AI.

While we're at it - here's a useful article from last year on how to use AI for marketing. Feel free to check it out!

One idea showed pets ready for summer, created with the prompt: "A dog and a cat lying in inflatable rings in a pool, wearing sunglasses and holding cocktails."

Another idea depicted a dog reading the news, using the prompt: "A side-view photo of a dog holding a phone in its paws, looking at the screen where a news feed is open."

The designs used the brand's colors (#333333, #FFFFFF, beige, green) and fonts (Raleway, Panton), which evoke a feeling of calm and trust.

The bright background colors helped attract client attention, and the use of AI-generated imagery helped create engaging visual teasers.

Looking for similar results for your business in Dubai? Contact WGG today for a free consultation!