Top SMM Mistakes to Avoid: Boost Your Brand's Social Media Success

Content delivery and trends change daily, and even large brands make mistakes due to the incompetent work of the SMM specialist, losing conversions, subscribers and draining budgets. This article provides examples of bad and good SMM, and talks about how to avoid the most common mistakes.

And yes, many specialists in the field of social media marketing still do not hesitate to resort to such a useless method of increasing subscribers. If you are the owner of such a channel, you will immediately understand that something is wrong when the number of subscribers on the channel suddenly increases a hundredfold.

There will be no engagement from this traffic under the posts, except for comments from bots, and there is nothing to say about the growth of sales from this method.

We strongly advise against resorting to the cheating method, and if you suspect your SMM of this, it needs to be fixed immediately, because in addition to low engagement and efficiency, there is a risk of bringing a “ban” to the channel if the administration sees dubious activity.

A good SMM should attract a real audience that will be interested in the product and content of the channel, such an audience can become potential clients and increase the conversion rate.

Bad social media marketing can also be distinguished from good by the lack of a promotion strategy. Work seems to be underway, but due to the lack of a clear goal and a built chain of actions, there is no effect from such promotion in social networks, but there are only costs.

To get the expected and planned results, you need a clearly structured promotion strategy, which will not consist of spontaneous ideas, but of a specific structure, where each published content will complement and warm each other up. The absence of a promotion strategy will lead to the fact that the SMM will not understand what kind of content needs to be composed, how to warm up subscribers and interact with them, and most importantly, will not track the results of the promotion.

A good SMM specialist will carefully think through the strategy, study the target audience and form certain steps that will lead to the set business goals.

If you are successfully working with traffic, there will be activity on the published posts: likes, reposts, comments, saves, clicks on links, etc. If there is no activity, then the question arises: is the SMM specialist working with traffic in social networks well?

Yes, it often happens that the material is really useful, but there are no comments under the post in social networks. This may happen because users are sometimes “afraid” to be the first to start discussions, and if comments are already there, it is easier for the audience to join the discussion.

In this case, the task of a good SMM specialist is to start this discussion in some way:

• Leave comments yourself and ask colleagues to do the same;
• Conduct polls and votes at the end to engage the audience.

This point should not be skipped, it is important to get the audience to actively engage.

Designing creatives and posts in an author's style is one of the important stages of SMM work. Perhaps the company has its own designer, then the task of SMM is to send a clearly defined technical task, and what is important to reflect in the design, and control the correctness of the work done. But as for simple designs, design of posts, stories in social networks - this is already the business of the SMM agency.

By adhering to a certain corporate style, the audience will be able to distinguish you from others. But now we will touch on not only the topic of design, but also the design of posts.

Good SMM specialists will always add all the necessary links, photos, competently form the text of the post (in which the semantic chain will be traced), discussions and design the video. A bad SMM agency will do everything "on the knee", will not work out the creatives in detail and, accordingly, will drain the company's budget.

Copying popular social media trends without adapting them to business is not only considered an ineffective undertaking, but can also reduce reach and lead to unsubscribes. The fact is that when a channel is filled with content that does not correspond to the brand theme, or mindlessly copies other people's ideas, it does not attract the target audience. You will not go far with such content, because the originality of the brand and the values ​​​​that it conveys are lost.

A good SMM adapts trends to the brand and changes the approach to them, because their publication is not the main content of the account. Such content with trends can be adapted in such a way that it will be possible to show the advantages of the brand in one way or another. Trends and their adaptation are suitable as one of the marketing tools for brand promotion, but it is also important to know how to work with them:

Before creating a content plan, the SMM specialist studies the brand's audience, but it also happens that, neglecting their responsibilities, the specialist uses only basic and superficial knowledge about the audience, and never goes deeper into it, and this is where the big problem lies.

When SMM does not monitor changes in the audience's behavior, then over time the audience will stop responding to the content, buying the product, or even leave.

The task of a competent SMM agency is to analyze the audience more than once through surveys, detailed research, and hypothesis testing. Ask the audience about its interests, views, preferences, pain points, etc., because business analysis is a working tool for delving deeper into the interests of your potential clients. It is important to track changes in a timely manner and implement them into the content plan, and based on this, try different approaches.

We have collected a few more tips that are important when working with SMM: