Boost Engagement With These 11 Video Marketing Trends for 2025

One well-shot video can help you sell out all your stock, gain thousands of subscribers, or fill up your schedule for the coming months in just 24 hours. But in 2025, you'll have to try especially hard to do this — old tricks are no longer enough, as competition is growing and users' attention spans are shrinking.

To create relevant and effective videos, you need to know and successfully implement key video marketing trends. We've already collected them for you: in this article, you'll find 11 of the most popular video formats of 2025 that are suitable for businesses and experts from most niches.

Once upon a time, a three-minute video seemed revolutionary, but today the world is going crazy about a format that allows you to tell a full story in 15 seconds. TikTok, Instagram, and YouTube have become the main platforms that promote the quick and viral content format. Want to increase views and engagement of your videos? Then shoot more short videos.

Why did it become a trend?
15-second videos are the digital equivalent of caffeine. They give the viewer an instant boost of energy without taking up their precious time and attention. In an era when you have to actively fight for user attention, short formats will become the perfect marketing tool in the hands of brands. There is no need to come up with long introductions, complex plots, or verified scripts - shoot the main thing right away, and you will get the same instant response.

Just a couple of years ago, vertical videos were closely associated with social networks and "non-serious" content. Today, they have become a kind of gold standard of marketing, and this trend will definitely stay with us in 2025. The vertical video format perfectly adapts to the smartphone screen, which means it simplifies the lives of users who watch content on the go (that is, most of us). Vertical videos can be used in both B2C and B2B campaigns.

Why are vertical videos (9:16) a trend?
People consume more and more content on mobile devices. Today, no one wants to turn their phone over to watch one short video. The vertical video format simplifies everything and makes the process of content consumption more seamless and intuitive, which is especially important in an environment where every extra gesture takes away the user's attention. For businesses, this is an ideal way to retain a client for longer: fewer obstacles - more engagement.

When there are a lot of short and interesting videos around, it becomes increasingly difficult to hold the viewer's attention - especially if you want to tell something lengthy. But there is a way out and it is simple - the micro-series format. If you plan to shoot one long video, break it into 3 or 5 logical parts. Each of them will mark a new chapter, which the audience will get hooked on, like a TV series.

Why are micro-series trending?
Modern social media users love short and rich content, but they also value consistency. Micro-videos on the same topic create an association with a series, increasing engagement and intrigue. Users get used to waiting for the next “series”, and this works like a magnet - your next videos gain views without effort. Platforms will also play along: algorithms love it when you shoot content regularly.

Artificial intelligence is increasingly penetrating brand marketing strategies, opening up incredible opportunities even for a limited budget. Generating scripts, editing videos, analyzing audience preferences — AI does all this and much more faster and more accurately than a team of employees. And, most importantly, it is available to everyone — both large businesses and small companies.

Why has this trend become a trend?
AI saves time, resources, and nerves. Today, brands are forced to produce more and more content for different platforms, and artificial intelligence technologies allow you to do this in a matter of minutes, performing many tasks at the same time. Moreover, every year artificial intelligence tools are becoming simpler and more accessible, which makes them an integral part of marketing in 2025.

In an environment where content is consumed quickly and on the fly, useful educational videos are a breath of fresh air. Social media users value brands that are not just trying to sell them something, but want to provide some valuable information. If you want to talk about your product, cover a complex topic, or share your expertise, educational videos are the perfect format for that.

Why are educational videos trending?
Consumers are hungry for useful content. People want to not only be entertained, but also learn something new — quickly, easily, and with practical benefits. Educational videos are your chance to show your brand expertise, build trust, and stand out from competitors who focus on dry sales.

People are tired of the perfectly polished videos that filled Instagram in 2015-2020. Honesty, sincerity, and a little casual naturalness are trending today. A video that looks like it was shot on a smartphone without preparation in a couple of minutes evokes more trust and response. Why? Because it reminds us of real life.

Why did this trend become a trend?
Viewers want to see real people without idealized images. The era of social networks has made users more sensitive to falsehood. Natural content style breaks down barriers between the brand and the client, making communication lively and humane. In addition, such videos are easy to create, quicker to publish, and do not require huge budgets, which is good for beginners. This format is also highly effective for SMM promotion, helping brands gain reach and engagement without large investments.

Live video has long ceased to be a tool for bloggers. Today, it is a powerful way to communicate with the audience in real time, engage them in a dialogue and create the effect of presence. Live broadcasts can be conducted on Instagram and TikTok, receiving free traffic with their help. Use them for presentations, discussions, demonstrations and even sales - and all this in an unobtrusive format that keeps the viewer in the real moment.

Why is live video trending?
People on social media are hungry for live communication and interaction. Live streaming allows them to ask questions, get instant answers, and feel like they are part of the action. It’s a great way for a brand to connect with their audience and show their expertise and credibility. In addition, social media algorithms often promote broadcasts, increasing reach.

Search engines are gradually taking over social networks. Instagram, TikTok, and YouTube are actively implementing internal SEO, focusing on the behavior of young users. Zoomers are less and less likely to Google and increasingly search for information directly in applications, entering phrases like “Chinese food Dubai” or “chestnut keychain” into the platform’s search engine. If you want to increase the influx of organic traffic, give users the opportunity to find you - study and use relevant keywords.

Why is SEO so important?
Social media users expect to be able to find anything without leaving their favorite platforms. And, preferably, in a couple of seconds. Instagram and other social networks are already actively analyzing the texts of your posts, highlighting thematic words in them that may coincide with user queries. This trend will continue to develop in 2025, as social networks want to compete with Google for the status of a universal search engine. So keep in mind: organic traffic now depends not only on visuals, but also on how well you work with the text of the post.

User-Generated Content has become a real gold mine for brands. These are videos that your customers shoot, talking about your product or service in a free form. This format seems sincere, natural and trustworthy to viewers, so it works great everywhere - from advertising videos to email newsletters. Brands just have to integrate this content into their strategy, because it is one of the most relevant trends of 2025.

Why is UGC still a trend?
People trust other people more than perfect advertising. User-Generated Content works as social proof: if someone has already tried your product and was satisfied, then I can do the same. In addition, such content is easily adapted to different platforms, stimulates engagement and is often cheaper for brands than professional filming.

In a world where many people watch videos without sound, silent videos are gradually becoming the new standard. Users scroll through social media feeds in offices, transport or at home, trying not to disturb others. In such conditions, music and dialogue fade into the background, giving way to animations, facial expressions, subtitles and on-screen text. This is what you should focus on in 2025 - make sure that your video is adapted for the maximum number of users.

Why have silent videos become a trend?
Convenience is key. As it turns out, the vast majority of Instagram and Facebook users today watch videos without sound. Silent videos solve two problems at once: they provide accessibility to a wide audience and make the content understandable in any environment. In addition, visual storytelling with strong effects and text fits natively into modern social media feeds, attracting attention even without the obligatory sound accompaniment. This is especially effective for Facebook and Instagram marketing, where silent autoplay has become the standard and a compelling visual presentation is everything.

Augmented and virtual reality take video content to a new level, making it not only visually attractive, but also interactive. Now brands can not only show a product, but immerse the viewer in a personal experience of interacting with it. And, as we know from the laws of marketing, touching a product (even if virtual) = 50% of the desire to buy it.

Why are AR and VR still a trend?
AR and VR allow users to test products without leaving home or immerse themselves in a real environment in which they will find themselves after purchasing a service. 360-degree videos create a presence effect, ideal for high-ticket sales and more. Such videos simplify the path from viewing to buying, making the process seamless and breaking all user resistance.

Such large brands as Sephora have long and actively used these technologies in their marketing strategy. Their makeup “try-on” function at one time made a sales boom. Nike took it a step further by hosting a live shopping experience during Cyber ​​Week, where the brand showcased products in real time and viewers could immediately make purchases via links provided. In 2025, technology will become closer to the average business, and later we can expect it to spread more globally.