In an environment where content is consumed quickly and on the fly, useful educational videos are a breath of fresh air. Social media users value brands that are not just trying to sell them something, but want to provide some valuable information. If you want to talk about your product, cover a complex topic, or share your expertise, educational videos are the perfect format for that.
Why are educational videos trending?
Consumers are hungry for useful content. People want to not only be entertained, but also learn something new — quickly, easily, and with practical benefits. Educational videos are your chance to show your brand expertise, build trust, and stand out from competitors who focus on dry sales.